You have every reason for concern — a low conversion ratio means low ROI. This means that the money you spend on marketing, lead generation, and sales is not delivering the results you expect.
eCommerce Conversion rate Optimization Checklist
IMPROVE WEBSITE LOADING PERFORMANCE
As part of a solid conversion rate optimization strategy, speeding up your website is a key element. Even a slight delay can have a significant impact on customer satisfaction and experience.
Your hosting provider can have an impact on page speed in many cases.
WordPress hosts more than half the websites in the world. If you own a WordPress site and blog (and WooCommerce plugin), then you can benefit from selecting among the best WordPress web hosting providers.
The difference is that you are not sharing hosting resources with others users and the former refers to your site’s hosting environment. This plays an important role in the speed of your website’s loading.
Although dedicated hosting can be expensive, the benefits you receive in terms of speed and performance may make it worth it.
CONSIDER OMNICHANNEL MARKETING
It’s not enough to use just one channel in marketing.
The Omnichannel Marketing is the alternative. This involves using multiple touchpoints such as customer feedback. These touchpoints include user-generated content and in store experiences. They are used to build brands, communicate promotions, and help customers navigate a journey.
INCREASE CONTENT Personalization
In recent years personalization has been a hot topic for marketers, particularly with the rapid advancement of technology.
It’s now easier than ever to create personalized customer experiences by curating content based upon interests and other attributes. This is easiest by segmenting your audience and then deciding what content and promotions you should send to them.
This is a great way to create customized emails . A retail company might recommend someone based on previous purchases. However, they may only send recommendations in related colors.
You can also create highly personalized content using great copywriting. Use the language of your audience to communicate. You can even personalize it based on segments.
SIMPLIFY CHECKOUT PROCESS
A complicated checkout process can seriously impact your conversion rates.
OPTIMIZE YOUR IMAGES
A lack of optimized images could be one reason why your eCommerce site is performing poorly.
Optimizing images is simply reducing file size without compromising quality. You don’t need to pay for expensive tools to optimize images. There are many image optimization best practice that you can follow to ensure your site doesn’t slow down or affect customer experience.
A user may abandon their cart for a variety of reasons. They might have forgotten something, rethought their decision or simply need more time to think about their options.
It doesn’t matter if you’re shopping in-store or online. One advantage eCommerce has over brick-and-mortar is its retargeting or the ability to follow users to another website or platform to remind them of the products they are viewing.
You might be able send a follow up email to a customer who abandoned their cart after they have provided contact information such as their email. Install pixels on product pages to allow you to use paid retargeted ads on social media and other websites.
INCLUDE TRUST BADGES
60% of believe that user-generated content is today the best form of content. User-generated content also includes customer reviews and testimonials.
It’s easy to curate user-generated material and display it across your pages and product pages using the right UGC platform.
OFFER INCENTIVES LIKE FREE SHIPMENT
Accent’s report has shown that 88% of shoppers would rather buy from brands that offer free shipping.
Online shopping is becoming increasingly popular. However, it still presents many benefits such as convenience, discounts and special offers. But price is still an important consideration before you complete your checkout.
Imagine a shoe shopper searching for the perfect pair. They find the style they want and go to checkout. They then see that shipping costs to their area are $5 more.
This customer is likely to hesitate to purchase, and will look for other eCommerce sites that may offer better deals, even if they have the option of purchasing a different pair.
You can also offer exclusive discounts for first-time customers and loyalty coupons for repeat shoppers.
ADD LIVE CHAT
Chat with shoppers is a seamless way to communicate directly, answer frequently-asked questions and help them understand your entire offer.
You have the option to either use bots to answer pre-formatted questions or to invest in customer service personnel who can assist shoppers who find your site.
Although it is a minor tweak, this can have a significant impact on conversions. This is especially true if you live chat allows prospective buyers to answer any questions or concerns they may have before purchasing.
MAKE TESTING A HABIT
You should always test. Hosting Canada has a great article that explains the importance of testing and continuous evaluation.
Testing is not a one-time task. To get any meaningful results, your website must be continuously monitored using automation and other tools for speed and performance testing.
You should never be afraid to test new landing pages, tweaks to site copy, and add-ons. You will eventually learn which combinations and formulas produce the best results. This will allow you to create high-converting pages that convert almost immediately.
You don’t have to keep your conversion rates at an all-time low. You can immediately take action and continue to improve the performance of your eCommerce website. This checklist will help you to identify different strategies that can increase your conversion rates.