Would relocating harm my ecommerce enterprise?
On moving to Melbourne, I managed to relocate my ecommerce company, which offered hardbound and emailed astrology reports, boxed gift certificates, and phone consultations.
That company, It’s In The Stars, I closed in June 2014. Then I started My Wedding Décor in April 2015, and My Event Décor in January 2017. Both were inspired by my experiences planning my own wedding
Recently my husband and I have seen our mothers’ health deteriorate. We’re contemplating moving to Queensland, near my mom, or to England, where my mother-in-law resides.
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However there are challenges. Here are some I’ve been analyzing, below. Please share your perspectives in the comments.
Challenges of moving
Change of location. I’m familiar with the Gold Coast. Its principal industry is tourism, similar to Florida — and is a frequent location for weddings and corporate functions.
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I know the majority of its hotels. I have a sizeable number of consumers in Queensland. My Australia-based company standing operates nationwide, so relocating within the nation would not be a challenge from a paperwork viewpoint.
However, what if I set up shop in England? I don’t have any contacts, no clients, no business, and no visa to function there. I would need to begin all over again with a new website address. Relocating to England effectively means the loss of my companies.
Possible change of product offering. I could retain the majority of my suppliers and search for new ones on the Gold Coast. Australian weddings and company functions are similar concerning décor trends, with marginal differences based on local tastes. In relation to themed event-décor products, I would have to add more beach-related décor to cater to demand.
If we were to proceed to England, I would have to do my homework on what consumers want. Historical Chester (near Manchester), where my mother-in-law resides, would presumably have different event-décor needs in comparison to London, where my two sisters-in-law reside.
Search engine optimisation. If your site serves consumers in a particular city, state, or area, you will probably have built up valuable geographic search phrases. By relocating, you need to start over.
I have good online insight to the Melbourne event marketplace. I would have to market my companies from scratch if we jumped to the Gold Coast.
My web developer would have to create a new search engine optimization strategy for the two places, the Gold Coast and England.
Currency. The Australian dollar is the same nationwide. Therefore it would make no difference going into the Gold Coast.
However, in England I’d have to (a) price goods in British pounds, (b) set up a bank account and a merchant account for online payments, and (c) set local tax payments.
Deliveries. When compared with the 60-mile (97 kilometers ) expanse of Melbourne, the Gold Coast occupies a narrow 35-mile (56 km) region of shoreline. Most Gold Coast suppliers therefore also service Brisbane, which is 48 miles (78km) north.
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But, Brisbane is the largest of Australia’s six capital cities by geographical area, occupying about 440 square miles (1,140 square kilometers ).
But Brisbane pales compared to greater London, which encircles 611 square miles (1,583 square kilometers ). Chester, near Manchester, is a much more manageable area of 173 square miles (448 square kilometers ).
I would limit my own rental deliveries into the Gold Coast (or Chester, England), and possibly merely sell décor — not rent — if we moved to London.
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Loss of customers. My leasing category now accounts for three-quarters of my earnings. A lot of this is Melbourne-based.
By relocating, these items would become available on the Gold Coast, but not in Melbourne where I have repeat customers. I could expect a loss of customers and revenue.
Assuming I was even permitted to operate an internet business in England, it might take a year to find new providers and launch my company and website with the necessary paperwork. I would then need to attract new clients.
I am hoping we don’t have to relocate in any respect. I Need to stay in Melbourne.