WooCommerce: The Complete Guide to Starting an Online Clothing Store

It can be difficult to get started with WooCommerce if you have just started a fashion boutique or store or if you are moving from another platform.

This guide will walk you through the set-up process, show you how to create product listings that sell, and help you market to your ideal customers.

We recommend you start by reviewing the Getting started with WordPress documentation. This document will show you how to install WordPress on a hosting account. It also explains how to interact with comments, posts, pages and other features.

1. Customizing your website design and choosing a theme

After installing WordPress and logging in to your dashboard, it’s time to select a WordPress theme. This theme will be used to design your website. There are many options, including paid and free themes. They can also vary in quality.

These are some things to keep in mind when selecting a WordPress theme that is effective.

  • Will it work with WooCommerce seamlessly? Using a theme built for WooCommerce will make setting up your store and designing your website much simpler. There are many premium themes out there. However, WooCommerce offers the free Storefront template which was specifically designed for online shops. Both the Galleria child theme, and the new threads theme were created with clothing stores in mind.
  • Is it reliable? You should make sure you only use themes from the WordPress repository and from a reputable company. It’s worth your time to do some research and read reviews about themes.
  • Is the theme loading quickly? There are many ways to speed up your theme’s performance. However, it is a good idea to choose a theme that has been optimized for speed.
  • Does it look good on mobile devices? Look at the documentation and check the demos to make sure it does.
  • Is the theme SEO-friendly? Look through the documentation to find out if developers designed the theme with SEO in their mind.
  • What functionality do you need? Create a list of features that you are looking for on a website. Is there a product slider you would like to see on your home page? What about integrated FAQ support? There are many plugins that can be added to your theme, but it is often simpler if the theme already has what you need.

After you have selected and installed the theme , it is time to start thinking about how your website will look. WordPress and WooCommerce allow you to customize your website in a variety of ways.

You can upload a logo and change colors on your website.

Flexible blocks allow you to create any page you want with the new Gutenberg editor. Drag and drop headings and images, as well as text, columns, videos and buttons.

Look at the designs of other clothing stores to get design inspiration. While it is important to create your own design and not copy other’s, this can be a great way to get ideas for design and layout possibilities.

Learn more:

2. Selecting the pages you want to include on your website

The exact pages you will need to print depend on your business and your audience. Here are some that work well in the clothing industry.

  • About. This is your chance to tell the story and describe your mission.
  • FAQ. Answer all questions customers ask.
  • Collections. Separate clothing based on season and gender.
  • Fit Guide. Shows how clothes fit and how customers can measure.
  • Retail stores. Do your products also go to retail outlets? These are the ones you should list.
  • Contact. Let your customers know they can contact you with any questions or feedback.
  • Policies. Describe your return policies, exchange policies, etc. Describe how you protect and use customers’ data.
  • Lookbook. Showcase real people wearing your clothes and how to combine items to create cohesive outfits.

You might consider reaching out to customers if you already own a business to learn what they want on your website. Is there any information that was difficult to find? This is a great way for you to discover the pages that are most likely to connect with your customers.

3. Expand your store

Consider the additional functionality that you may need or desire for your store. Which business model do you plan to use to sell your products What payment methods will you use? Are you willing to allow shoppers to personalize your clothes?

WooCommerce has many extensions that can help you build any type of store you want. These extensions are especially useful for fashion boutiques.

  • WooCommerce Subscriptions: Sell themed clothing boxes to clients or send them a new pair each month. Manage recurring payments easily
  • Product Vendors Allows different clothing designers to sell their product on your store. You can also easily control commissions. Perfect for a multi-vendor marketplace!
  • WooCommerce brands – Create and assign product brands. Next, let your customers filter your clothes by brand.
  • Variation Swatches & Photos – Showcase your color choices with interactive, visual image swatches.
  • Catalog Visibility Option – Are you only interested in selling your designs at a physical location. You can use WooCommerce to create a catalog, and then remove all checkout functionality.
  • Product Add Ons – Allow customers to personalize their t-shirts or other clothing with text or graphics. You can offer gift wrapping or other options.
  • Smart Coupons: Sell custom-designed gift certificates and get advanced discounts
  • WooCommerce Dropshipping: Manage drop shipping and send orders notifications to your suppliers.

Consider your needs when deciding on the right payment gateway for your store. These are some things to consider:

Learn more about the WooCommerce payment gateway extensions.

4. Write Fashionable Product Descriptions

Online shoppers won’t have the opportunity to touch, feel, or even see your products in person. It’s crucial that your product descriptions reflect this experience.

Consider your target audience first. Are you designing clothes for professionals? These are their problems. Talk about your anti-wrinkling technology, which is perfect for business travel, and how your clothes can easily be worn from work to dinner.

Do you also sell children’s clothes? Talk to their mothers. You might mention how easy it is to wash them, how fast a mom can get their toddler in the car, and how much they have changed with their child.

Your customers will be more comfortable understanding why your clothes fit them by listening to their needs.

It might be worth considering suggesting different ways to style your clothes. Customers will be more inclined to spend money on your product if they know there are many ways to use it.

In your short description, don’t just list specs. Your brand personality and the benefits of your products should be displayed. This is your chance to be original and have fun. Let your customers know what you love about the clothes and how they will feel.

Photo © Jakke

To list all details, you can use the longer description fields. Jakke makes great use of these spaces. Their description is a great way to show their personality and showcase their coats. They also share their benefits using descriptive language. Below, you will find information about the product and a fitting guide.

Here are some details to include in your specifications:

  • Product size and fit. Is your product true to size or too small? Include a fitting guide to ensure that your customers are comfortable buying the right size.
  • Your model’s height. You may also want to include their clothing size. This will help customers to understand how your clothes fit different body types.
  • List the fabric and materials. Don’t list just “100% cotton” or even “silk”. Here’s where creativity is key! How does it feel? Use descriptive language such as “ribbed”, breathable”, “walkable”, or elasticized to help customers visualize how wearing your clothes will feel. Find out more about the psychology behind product descriptions.
  • Washing Instructions
  • Other details about fit. So your customers know exactly what they will look like, you might point out the rise of jeans or the length of a jacket.
  • Other important characteristics. What makes you products stand out? Are they well-insulated? Are they well-insulated? Are they able to glow in the dark?

5. How to Choose Effective Product Photos

Good product photos are essential if you want your store’s experience to be as authentic as possible. Although it may be wise to hire a professional photographer, if you decide to take photos yourself, ensure they are clear, crisp, well lit, accurate in color and dimensions.

Show your customers a variety of angles to give them a better idea of the product. You should show the product from all angles, including side, front, and back. Take pictures of any details such as unique patterns and embellishments.

Photo © Ena Pelly

Ena Pelle uses videos to show multiple angles of their clothes. A video showing the model slowly turning in circles to show all sides can be seen by hovering over each category page. This motion shows the products “in action.”

There are many pictures of people with different sizes and body types. Also, there are several outfit combinations that allow you to imagine wearing these clothes every day.

6. Blogging Regularly

Blogging can be a great foundation for your marketing campaigns. You can use creative content in email marketing, social marketing, digital advertising, among other things. This is a great way for customers to be educated, answer their questions and show you are knowledgeable. Consistent, high-quality blogs play an important role in search engine optimization.

Blogging is essential. How do you find topic ideas to blog on a regular basis.

A brain dump is the best place to begin. You can start a new document on your computer, and write down all the ideas that come to mind. Even if these topics aren’t your favorite, you might find inspiration.

These are some other ways you can get inspiration for your ideas:

  • Questions from customers. Which questions can you receive via email, social media and telephone calls? These questions can be answered in blog posts.
  • Seasons, events and styles
  • Take advantage of trends. Velvet is very much “in” right this moment. Consider neon and camo. You might be able to use these styles in your outfits. Google Trends can be a great way to see what people are interested in and searching for right now.
  • Learn from other bloggers in your field. Follow the top fashion bloggers and get inspired by their posts. Do not copy their posts. Instead, use their ideas to inspire you and to apply them to your own situation.
  • Tell the world what you are passionate about. Write about you business. Highlight team members. Customers want to learn more about the people who buy their products.
  • Use Quora. Create a list with words that are related to your industry or products and then use them to search Quora. You’ll find many ideas by looking through the conversations!
  • Join social media forums. Pay attention to the questions being asked. These topics are the best to write about.

Instead of promoting your products in every post, think about the information that your customers really need. People will be more inclined to buy from you if they can find useful information.

7. Optimizing for Search Engines

There are many aspects to search engine optimization. But the most important thing to remember is that Google places a high value on user experience. Google wants to display high-quality content to users so it is important that your website does just that.

Think about keywords (or terms) your customers might use in order to find your products. You might search for “comfortable winter sweater” or “white-laced dress.” Make sure to include these keywords in your content. Do not just put them in as many times as possible.

Good product descriptions and blogging are great places to start. After you have all that down, it is time to think about on-page optimization. These are the key components.

  1. Title of the page or product. Use keywords to make your site more interesting for users. You want people to click on your product or page.
  2. Meta Description. Give a brief overview of your page topic. Make it interesting! The users should be interested in reading more.
  3. URL (or Slug). Be concise but informative and include your keyword.
  4. Alter Tags. alt tags are what Google and Screen Readers use to “read” your images. These tags should not be stuffed with keywords. Instead, describe what is in the image.

The Free Jetpack plugin aids in page optimization by removing the need to modify any code and allowing for customization of the above fields.

Other aspects to be considered include site loading time, website structure, accessibility and many others. If you are interested in learning more about SEO, here are some additional articles:

8. Marketing your Clothing Store

Once you have all the necessary pieces in place, it is time to reach out to your target audience. There are many marketing strategies available, and each business will have its own unique mix. These are the top marketing strategies for clothing stores:

Emails to abandoned cart emails. These emails allow you to connect with customers who have considered purchasing your products but then abandoned your site. It can be a simple thing to reach out to customers with a coupon code or a discount on shipping, or merely reiterating your gratitude. Find out more about abandoned cart emails.

Social Media Marketing. Fashion brands can start with Instagram. This is the ideal visual format for showcasing your products. The shoppable posts now feature which makes it easy to let your followers shop for your products from their smartphones.

Facebook is also a powerful tool. You can connect with customers directly through Facebook groups, reviews and longer, text-based postings. Here you can share customer stories or create a photo gallery with outfit ideas.

Our Facebook extension allows you to integrate your WooCommerce store quickly with both Facebook or Instagram.

Social media hashtags are a key part of reaching your target audience. Spend some time researching hashtags your customers use and then try to include them in your posts. HootSuite is a great tool to help you find useful hashtags and how to use them.

Pinterest Marketing. Pinterest is a great resource for fashion professionals! Pinterest is a great place to find outfit ideas, clothing inspiration and pin your fashion wishlists. It takes engagement and regular effort to make it work.

The Pinterest extension for WooCommerce lets you sync all your inventory with Pinterest and gather valuable analytics data.

Tailwind can be a powerful tool for fashion retailers. You can upload images in bulk, and schedule them automatically in the most efficient time slots for your account. Tailwind Tribes allow you to join fashion-focused, like-minded brands that want to share each other’s content. The best Tailwind Tribes are fashion-focused.

Influencer marketing. A celebrity endorsement or social media influencer could be a huge boost for your business. This can be approached in many ways, including:

  • Blog post. The blogger would dress in your clothes and write about it on his blog, either for free or for money.
  • A try-on haul video. An influencer would upload a social media video in which they are trying on various items from your store. Then, link to the video. This is especially great for vloggers.
  • Event styling. Dress up a celebrity or an influencer for an event. Red carpet. They’ll ask their audience where they got the outfit, and they will respond with their name.
  • Collaborate. Make a line with a celebrity, and have their name included on the products.
  • A social media post. An influencer would post a story, photo, or video about your products. You are free to be imaginative – the sky is the limit!

Find out more about collaborating and connecting with influencers.

Giveaways. Although it may seem counterintuitive, giving away products for free is a great way to increase your social media followers and email subscribers. Free stuff is a big hit with people!

In exchange for an entry to your contest, request an email address from your website. Make sure they know that you’ll also be adding them to your email list. You can also use these giveaway tool to gain likes and comments for your social media accounts. To get more engagement, you can partner with bloggers or retailers in your industry.

Digital Advertising. Online advertising is a great way to connect with customers or reach new shoppers. There are many platforms available – Google, Facebook and Instagram, as well as Pinterest. There are many platforms available – so choosing the right one depends on how your customers spend their time.

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Google Shopping Ads allow you to display your products to customers searching for them on Google visually and compellingly. If your audience spends most of their time on Facebook, Facebook ads may be a good investment.

Remarketing ads can also be used to target customers who have visited your site (such as your Cart or Checkout pages). Advertisements can offer a coupon code or advertise a sale. They also address specific pain points such as shipping concerns, pricing concerns and quality concerns. This is a great way to increase sales.

Personalized messaging. HubSpot CRM allows you to create personalized messaging for your customers based upon previous orders or other actions that were taken on your website. Segment your customer base and market to them differently. Rapidly create new emails, social media ads or analyze data to help grow your retail business.

Relationships with wholesale clients and vendors. Jetpack CRM is a great choice if you are looking for wholesale clients or vendor relations. Jetpack CRM makes managing long-term partnerships easy. Because it is built directly into WordPress, it is easy to use and allows you to manage your own data. It’s easy to manage quotes, invoices, and transactions. You’ll always be one step ahead by tracking key metrics and monitoring contact-specific relationships.