To Cultivate a business, work less (but better)

I recently read a book that made a terrific impression on me. The publication is Essentialism: The Disciplined Pursuit of , by Greg McKeown. In this post, I will give an approach for not only becoming more productive, but also having more fun.

Like many entrepreneurs, I’ve done many jobs over the years which aren’t an ideal use of my time. I have painted the walls, sent out orders, located a plumber, etc. To some degree, it is this willingness to do whatever it requires that allows a company to overcome the issues faced in the early years. However, it is this exact same mindset that on many occasions prevents a company from growing.

Extended hours for what purpose?

I realized this during the holiday season of 2009. I had to shell out about six weeks with our order fulfillment team, working close to twelve hours every day, six days per week to be certain our orders were sent.

While I gained a lot from the experience, I failed what mattered most: growing the firm. I told a friend how hard I was working and demonstrating my commitment to expansion. There was pride in my voice, but he only looked at me and asked,”So is that the action that will drive the expansion you want for your organization?”

I had to admit that, no, it wasn’t.

Entrepreneurs often work on tasks which aren’t the most important for their company. You could be working long hours for no real reason.

This post isn’t about working three hours per week and increasing your earnings. It’s about focusing on your greatest point of impact. It is about doing things that you love to do and are also excellent at doing. Dan Sullivan in The Strategic Coach, a consulting company, calls this your”unique skill.”

Finding your unique ability

Begin by identifying the tasks you need to concentrate on. What is your distinctive ability? Or what are the jobs that drive your organization forward? Perhaps it’s improving your site’s dollar per visitor, or its close ratio. Perhaps it’s marketing. Perhaps your company has difficulty with satisfaction or customer service. Find those areas that require the best level of attention from you. In many ways, this is just like looking for the limitations in your enterprise. What is the constraint that’s slowing your company’s growth?

As soon as you know what to focus on, build time on your schedule to concentrate on these vital activities. Devote a certain amount weekly or daily for the important (not urgent) activities. This may be, for instance, four hours at the start of your day. Or two days weekly.

This time of focus ought to be intense and active. This could be something that you like to do, but it’s also extremely productive. Do not leave it to the last 25 minutes of this day. You should take into account both your time and your energy when scheduling time for these activities that are concentrated.

One method to achieve this is to specify a challenge with a buddy and connect daily. Let him know if you have done it or not. Provide the identical service to him.

Another approach is to devote certain days of the week for certain sort of actions, for example one day for people development, another for promotion, and yet another for operational solutions or tactical planning. This approach works well for me.

At times all of us get stressed. It might be from pressures at home or by the enterprise. Perhaps there are some significant decisions that you aren’t fully comfortable making now. When this happens, take a deep breath, get up from your desk, and walk around. Get away from your email, computer, and telephone and create a list of what you will need to accomplish at the moment. Then rank them in order of significance.

Locating the time

To these suggestions, many entrepreneurs probably would say,”I’d really like to focus only the most crucial tasks. I would like to spend my time doing things that I love, which I am also good at doing. But who will do all the other work? How can I find the time for this job?”

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Here are suggestions for finding the moment.

  • Plan your week. Start every week with a program. During the preparation phase, decide what to focus on every day. Additionally, every morning review your weekly program and decide how and when you are going to concentrate on your key jobs.
  • Learn how to assign. Many entrepreneurs are bad at delegating and need some work understanding how to do it better. I am one of them.
  • Don’t possess everyone’s problems. People come to you many times with difficulties they’re facing. Do not have their problems for them. You can and should help, but keep the issues on their plates and let them develop the solution.
  • Have clear areas of responsibility. This assists others in the business know that they could and should look after particular situations without affecting your time.
  • Take the time to plan projects. Planning is a lost art. Take the time to organize your projects and delegate responsibilities to other people in your business.
  • Understand that this is a procedure. You won’t eliminate all of the tasks you do not like immediately. Look at this as travel and improve every day or every week.

1 way to know you’ve been successful in this is the size of your to-do list. Entrepreneurs often attempt to handle many activities and handle many priorities. By focusing on doing less, you get to create a significant influence in one crucial area for the business.

Hard work doesn’t necessarily equal better results. Leverage your time to cultivate your ecommerce business to whatever size you desire. If time is the most scarce resource, the best way to spend it should be your top priority.

Do you have ideas on achieving focus? Please share them.