Independent retailers need to be able to access their online audience easily. It’s no longer enough to have a Facebook or Instagram page. Once you have established a presence in social media, it is time to build a following and keep it growing. Your social media presence and all the resources required to keep it up are useless without a loyal audience. Once you have ensured that your pages are complete with all necessary information, photos, and content, it is time to focus on the “networking” aspect of social media networks.
1. Be present. You must be online. It can be difficult and time-consuming to stay active online, but it is essential to keep your customers engaged in your business. Hootsuite makes it simple to keep track of all your social media accounts. It allows you to manage them all from one place, sync posts across all channels and schedule posts ahead of time. It might be a good idea to have an individual in your office who is dedicated to enhancing your online business personality. You can manage your social media accounts on your own if you are a small business owner or don’t feel the need for a paid service. The most important investment in any business is time. It is important to ensure that your page is seen by as many people as possible.
2) Be relevant. Your landing page should be something that people want to visit. Visitors should feel like they are getting something by following you online. Don’t try to sell anything in every post. While it is a great way to get initial interest, offering contests, exclusive deals or freebies can be a great way to build a following. Who will buy your product? Who is your customer? Consider the person who would visit your brick-and-mortar store. These are the people you want to connect with online. You can sell by understanding their motivations and proving your ability to meet them. A mom might shop at your clothing store and want to learn about the latest fashion trends. Share an article about winter boots with a scarf that she can purchase to match them. This idea works for all retailers: Find something that your customers love – regardless of whether it’s a news story, a new product line or service in the region – and share it.
3. Be aware __S.24__ Posting on social media networks is a form of art. The goal is to keep your audience’s attention, as well as to strike a balance between selling and entertaining. You should consider what type of posts would be appropriate for each network. LinkedIn users might not be able to read the same articles that you share on Facebook. Keep your audience in mind. What will they see? Is it going to be on their phones or at their desk at work? You can change the style of your brand as long as it remains consistent.
A Guide for Online Merchants to Successful Marketing
Some retailers were struggling to plan for the full year after recovering from the holidays. You have a lot on your plate. But you’re not the only one. Here are some tips to help you succeed for the remainder of the year.
Keep 2015 results fresh!
It will be easier to do a post-mortem in July, when the holiday season of 2015 is still fresh in your mind. It is easy to forget about the past. However, knowing which channels were most profitable for your business, what message was conveyed through each, and how much each channel cost will help you plan better. These are the three most important questions to ask yourself:
What has worked well and what can be improved? These can include channels, tactics, content, and individual messages. It is better to be open about the areas where there are opportunities.
Which products and offers were most popular?
How much did each marketing channel cost you? How does this compare to the results? It is important to determine the ROI of each channel as clearly as possible.
Prioritize and personalize
If you look at your customer data more closely, you will see that you have new customers, existing customers who re-purchase, and customers who did not buy at all during the holiday season. Let’s look at these three categories and then segment them further. Targeted emails with personalized content can increase conversions. This is what we plan to do.
Segmenting your email lists will increase email engagement. Based on the amount of data you have, you may be able to further segment your email list to make it easier for shoppers to be grouped by different demographics. To increase sales, you can create and send emails to specific segments of your list once it is broken down. You can also use customer data to analyze shopping habits, such as what they have previously bought, what they are most likely to purchase, and who they are purchasing for this holiday season. This data can be used to create new emails with a call-to-action and it can also be used to create existing campaigns.
Quality content is key to social sharing
A Forbes article recently revealed that 81 percent of respondents said that social media recommendations had influenced their purchasing decisions. 78% also stated that they are influenced by social media posts from companies. Social media is used by consumers to search for products and trust peer-to–peer recommendations.
To maximize social media, it is important to create quality content that is authentic to your brand, products, and business. It is worth it if it adds value to the end consumer. You can make your products tangible and unique by using social media content. You can use product-showcasing photos, images, or short videos on Instagram and Facebook. Your products should be presented in a way that is easily understood by your customers. For example, a fleece vest for a yellow Lab or a fashionable purse worn by a fashionista.
You might also consider designing guides and project ideas that cater to the interests of your customers. You could create a must-have shopping guide to the home chef, or a DIY project brochure for the home that offers unique ideas and highlights your high-value products. These lifestyle photos make your products tangible and give customers ideas about how to use them. They also make your store more authentic.
You can encourage your followers and fans to share your content, but nothing will grow a social follower’s love more than a business that shares their content.
Convert social shares into shopping carts
Pinterest and Instagram are visual channels that offer unique opportunities for merchants. You should showcase your products on Instagram with the new Instagram ads, new photo formats and filters, as well as the increasing number of users.
Online marketers use Instagram to bridge the gap between shopping and social media. Make your Instagram profile a virtual window shop by adding descriptive hashtags and a link to your website. Next, link to your website in your Instagram bio. A short link in your bio can be used to create a connection between product and purchase. This will direct customers to a landing page that contains your most popular products. You can track the link and landing page analytics to see a path from a social sharing to a sale. If the browser does not complete the purchase we recommend that the email capture be done. Then, we will send a trigger email.
Also, you might consider running a paid Instagram ad campaign. To showcase your products in action, feature your top-selling products in a video.
Incentives to Buy
Flash sales can be a great way for customers to get incentivised with any type of buying behavior. Promote “limited preview” sales to targeted customer segments. You don’t have to offer a huge discount. Incentivize buyers enough to create a sense urgency or exclusivity. It doesn’t have to be a huge discount – even if you offer free shipping on orders below a certain amount, it can go a long ways.
Try coupon codes. You can measure the success of your coupon by using a different code for each channel. You can collect even more data by creating unique codes for each social media platform and newsletter email. It can feel as though your job is never finished when you are a storeowner. These five marketing tips will help you ensure that your customers have a great shopping experience and your store achieves outstanding results in 2016.