Email marketing is a great way to reach current customers and followers, especially for online shops. This includes those who have purchased from you in the past or are already signed up for your mailing list. Businesses spend a lot of time and money marketing to try to win new customers. However, the best way to increase revenue is to maximize the relationships with existing customers.
Email marketing is the best way for you to reach the most customers and at the lowest price. These are the seven best strategies to maximize your email marketing efforts.
1. Segment your list
You might consider breaking it into four categories if you are just starting (some customers may fall under multiple categories).
- Customers who return time and again.
- For one-time buyers
- Subscribers who still haven’t bought.
- Customers who haven’t purchased anything in a while are called lazy customers.
A business may have a different definition of “recently” for lapsed customers. You should contact a customer who purchases dog food monthly but stops buying it after three months. You probably know that most people don’t purchase new shoes every month if you sell shoes. Find out how long it has been since your customers bought something from you.
Email marketing tools like AutomateWoo offer simple list segmentation. Send an email to a select group of subscribers who meet certain criteria, such as those with active subscriptions and those who have placed orders within the past three months.
2. Different email segments should be targeted differently
Every customer segment that you create opens up new marketing opportunities.
Customers who return repeatedly
They are your most loyal customers; show them appreciation! You can offer them more value, so that they will return time and again. You never know what they might do. You never know, they might even share your products with their friends and family.
Here are some ways you can engage with your repeat customers.
- Refer friends and review online, and you can offer points or rewards.
- Get exclusive access to brand new products
- Spend a certain amount to receive free gifts
- We are grateful for their great service!
- Ask them to follow your social media accounts and to engage with you on the platform — and then offer additional rewards.
For one-time buyers
Motivation is key to a second sale. You must be consistent. This can look different for every business. While dog food customers might appreciate tips on pet health each week, shoe shoppers may not find it as helpful. Keep an eye on the unsubscribe rate and do what is most beneficial for your audience. Customers may become disinterested and you might need to modify your content or send fewer email.
- Magento Pos
- Shopify Pos
- Bigcommerce Pos
- Woocommerce Pos
- Netsuite pos
- Bigcommerce automation
- Shopify automation
Offer discounts to first-time buyers on items that are more expensive than they have already purchased. You might also consider bulk discounts or bundles. You can personalize coupons using tools such as AutomateWoo.
Subscribers who aren’t yet customers
Consider what email subscribers who haven’t purchased yet might find the most valuable. Some people might find this a coupon or welcome discount that encourages them buy.
You may not want discounts if you are selling high-end products. Send valuable content that isn’t sales-related, such as answers to common questions or solutions to problems customers have.
Customers who have been slapped
Customers often fall for any of the following reasons:
- They were not happy with the purchase.
- They don’t have to buy as often.
- Your products or business aren’t top-of-mind.
These buyers need to see you as a person who delivers value and is worth their time. To encourage them to buy again, offer free shipping and limited-time deals. Send them useful content, such as tips and insider information, ideas for using products, videos, etc., so that when they are ready to buy again, they will think of you first.
3. Varietate the length of your email
An average length of 300-500 words is a good norm, but this can vary depending on the industry. But don’t be too focused on length. Instead, you should focus on delivering value through a compelling message and motivating call to action.
Varietate the purpose to alter the length. Emails should not be long. Other emails should be a thank you to customers, solve problems or offer inspiration or information on updates to your online shop.
4. Favor smart structure over too much design
A lot of testing data has shown that emails with just text outperform those with lots of design, sometimes by a significant margin. Don’t think that your emails should have complicated designs. They don’t.
People will respond to messages and offers that are valuable and meet their needs. Photos are essential for some products. Overdesigning emails can make them look fake and marketing.
Use bold, italics and colored text to create structure. Subheadings are a good idea. Use short paragraphs. Why?
It keeps the reader engaged and makes it easier to read. A 300-word paragraph can be more difficult than a 600-word email that is broken down into smaller sections.
5. Use call-to action buttons and links
A call-to action is a statement telling your customers what you want. Do not just include a call to action at the end of your email. One should be included at the beginning of the email and one towards the end. You might also add one or two to longer emails.
You can also use text links and buttons. Mix it up. It is important to offer people multiple ways to respond.
Personalize your call-to-action. Do not just use “buy now” or “learn more”; these are too generic and boring. Instead, use first person phrases such as “Send my shipment!” or “Sign me up!”
These are engaging and motivate the customer. They should be excited about your product and how it will make their lives better.
Make sure that each button’s color contrasts with the rest. It should not be difficult to miss.
6. Manage your deliverability reputation
Although all the strategies above are very effective, they will not work if you don’t deliver your emails. This is why you must have a good reputation as a sender. There are a few things you can do to keep your reputation good with companies that monitor delivery.
First, do not upload your contacts to an email list without their permission. This is one of your greatest risk when buying an email list. This can cause you to lose your reputation and send your emails to spammers.
Second, include contact information and an option to unsubscribe from all emails. This is a requirement of most reputable email marketing platforms. Don’t forget to unsubscribe someone. This can damage your reputation as a sender if they report you spam.
7. Be a subject-line expert
It doesn’t matter how good your email is if no one opens it. Learn about subject lines.
You can begin practicing great subject lines once you have a better understanding of how to write them. Open rates are important, but don’t get too obsessed about them. Sales are more important than open rates. What would you prefer? An email with a 30% open-rate, which is excellent, but only two sales, or one with a 15% open-rate, but ten sales?
Ideally, you would want both a high open rate as well as a conversion-oriented message.
You can do a lot with little — get started!
It is not enough to know the importance of email marketing. It’s important to actually put it into action! These strategies will help you to be more successful than your competition.