Online competition is fierce for e-commerce businesses. It is important to know how to stand out and make your mark. These online marketing strategies will help your business get more customers and sell more product.
Email marketing is an old strategy, but it’s still very effective.
Email can be used to promote your business, products, or information about upcoming events. However, you need to be careful about who and what is in the email.
You can build email recipients lists by gathering loyal subscribers who have opted to receive your emails. This will allow you to promise (and deliver!) something of value. You can offer something of value.
It is important that your email stands out among the hundreds of spam messages in your customers’ inboxes. Email personalization can be done by including your username in the subject line. Or, you can send personalized recommendations based upon past purchases using segmented email lists. This can help you tremendously, as one study revealed that personalized automated emails had a 75% higher opening rate than the rest.
2. Content Marketing
Online content marketing strategies focus on creating and delivering valuable, relevant, interesting, useful, and value-added content that attracts a loyal audience. This increases customer engagement and drives customers to your eCommerce site.
Blogs, white papers and ebooks are some of the most used content formats. You can also hire product reviewers from other websites. Honest and objective reviews will give your product credibility and encourage customers to purchase more of it.
If you do your own content marketing, it is completely free. You can hire content marketers to help you develop your strategy and write the posts. Be sure to budget your marketing budget well.
Pareto’s 80/20 rule dictates that you should create content according to this rule. Your ad should contain 80% informational and 20% promotional content. People will often buy the recommended items when they search for gym essentials or what do I need at the gym.
3. Social Media Marketing
This medium is probably the most dynamic because social media can reach masses across all age groups and geographies.
This social media platform has made it easier for eCommerce businesses create and maintain their online presence. Instagram allows users to swipe up links in stories and product stickers in posts. These links, when clicked, will direct them to a category or product. Facebook offers a feature called “dynamic ads” that allows users to upload whole categories and promote the relevant content to them individually.
These platforms are predominantly visual so ensure your ads and posts are in visually stimulating formats such as videos, infographics and photos. You can also strengthen customer relationships by quickly responding to customers’ questions.
4. Influencer Marketing
Influencers are people who have large followings on social networks, blogs, or youtube. They can influence purchasing decisions. Users trust smaller influencers who believe their recommendations to be more credible.
To negotiate the price, you can reach out to one or more influencers. Many times, they just want to be able to use the product at no cost.
Product giveaways, discount codes and affiliate links are all attractive options for larger businesses.
5. Search engine optimization (SEO).
SEO is optimizing your website content so it appears in the top results for users searching for keywords on search engines. SEO is designed to bring traffic to your site. However, you should only choose the most relevant keywords to ensure high quality content and high click-through rates.
SEO can be divided into two strategies: ‘Black hat’ and ‘White hat’.
Black hat SEO is a quick way to get rich quickly. It involves optimizing content for search engines. This content is often spammy and keyword-stuffed. Even if you only make a few dollars, it can hurt your search engine rankings and reputation over the long-term.
White hat SEO is ideal. It involves subtleties in content to make it readable to search engines via keywords and tags, and to keep the audience it attracts through searches.
SEO can be complicated, so it is worth hiring SEO professionals. Magetop’s SEO Service will be the best option for your business.
6. Advertising via pay-per-click
You can use pay-per-click advertising on a bidding platform where you bid for user placements, and then you pay users when they take those actions (like clicks) or converts. Although it can be more expensive than other options, this allows you to target your audience more effectively and get your product in front more people.
The post-click landing pages should continue your ad and deliver what was promised in the reward for clicking on it, to guide the visitor through your conversion funnel.
Retargeting allows you to track customers who have visited your site and display ads while they browse the internet in an effort to bring them back to your website. These visitors are more likely than others to return to your website and make a purchase.
Facebook is the leader in retargeting. However, Google AdSense has strong retargeting capabilities.
Although retargeting has become more difficult with the introduction of third party tracking cookies, there are still ways to do it. This is important to remember.
8. Optimize user experience
The majority of these strategies are designed to drive traffic to your eCommerce site. Next, you need to make sure your website is as user-friendly as possible.
Websites should be well-designed, with good connections between pages, quick system responses, attractive images, and fast checkout. Great websites will provide interesting experiences that lead to real value and encourage users to return to your site again.
Magetop can help you make professional and stunning websites!
These online marketing strategies may prove to be useful for you.