The Amazing Power of Movie Retail Partnerships

Incredibles2 will soon be available on DVD. This has already created a buzz about movie retail partnerships. No fewer than 14 brands, from Zillow to McDonald’s, were partners with Disney for the June cinematic release. This site allowed visitors to virtually tour every room of the Parr family home. Kleenex, another Disney partner made special tissue boxes that had Incrediblesmasks embedded into them. Chrysler also produced a series commercial featuring the Parr family.

There are more movie-related marketing opportunities than ever as we get closer to the 2018 holiday season. The Nutcracker, The Four Realms and Wreck-It Ralph 2, Mary Poppins Returns and The Nutcracker are all opening in November and December. We all know that the Fantastic Beasts sequel, The Crimes of Grindelwald, will attract Potter fans from far and wide.

The pace of movie and retail partnership growth has accelerated over the past few years. This momentum is not likely to slow down anytime soon. Retailers are becoming more involved in the movie and retail partnership game. This proves that it doesn’t take a big brand to harness the power of popular movies.

Movie partnerships can be used to increase sales and create Shopper Moments(tm), unique experiences that enhance your brand and delight your customers. Here’s how.

You can think outside the box

Take a look at the Lucasfilm/Nissan collaboration which began in 2016. Nissan unveiled a Star Wars-themed vehicle at LA Auto Show in 2016, just after Rogue One: A Star Wars Story was released. It sold out. The next year, Nissan introduced seven Star Warsvehicles. Nissan now offers a website that allows you to customize and share your Star Wars-inspired vehicle.

Nissan searched hard for a way to make a profit and used the Force to increase sales.

Have fun with POP and Shipper Displays

Don’t underestimate the power and ease of a display. POP and shipper displays are great for promoting products and increasing their appeal. These displays can stop people from walking down the aisle. A shipper display can increase impulse purchase volume, whether it’s DVDs and power bars.

BaubleBar or Essie can also be a good example. The accessory and nail polish companies launched a line of color-coded polish and earrings, and then sent joint shipper displays from Target. This combination is great for a movie with a high level of style. You can think of Bohemian Rhapsody as Queen’s tribute, or A Star Is Born.











Marketing early is the best way to get noticed –Everywhere and everywhere

Timing is everything. Moviegoers might be enthralled with one movie today and then be distracted by a newer film a week later. Movie-related marketing has a limited window because of the shorter attention spans and faster Netflix and DVD releases.

Every minute matters. It is important to have a plan and execute it with precision. Maximize awareness from the beginning. You can build the partnership by engaging in 360-degree touchpoints, including in-store, online, and in publications.

Co-branded joint displays can be a great way for you to promote your partnership and share the costs with your partner company. Eye-catching POP displays, window displays, and end caps will fill your store.

Pop-up shops are a hit with everyone

For real publicityCreate a Pop-Up ShopThis will attract customers to your store.

Where The Wild Things Are was the first pop-up shop dedicated to movie-related merchandise. It was established in 2009. An artist and designer team set up stick shelters and blanket forts and created a collection of handmade costumes that were inspired by the children’s classic. They also filled the room full of Where The Wild Things Aremerchandise, including t-shirts and pants, dolls, books, and other products.

This was a Shopper Moment. It was. Customers had something to talk about for many years. This example shows that you don’t have to be a star of Star Wars, Harry Potter or Transformers in order to make a marketing tie-in a success.

Today’s entertainment-focused culture offers more opportunities than ever for you to make Hollywood shine. Shopper Moments will be created by thinking outside the box, building successful partnerships and increasing your in-store displays.