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Diversity in digital marketing: How brands can be more inclusive Digital marketing diversity can take many forms. Most people go out in public with a mixture of people of various ages, sizes and sexual preferences. Our marketing should reflect the people…
6 Marketing Strategies for eCommerce Brands on Memorial Day Your brand can get the summer shopping season off to a good start with the right marketing strategies eCommerce brands have the opportunity to offer more relevant promotions during holidays and…
Emotional marketing: The secret to brand loyalty A strong emotional marketing strategy can be the key to brand loyalty. Let’s get to the point. What does emotional advertising look like? Emotional Marketing refers to marketing and advertising that uses emotion to get people to…
Gen Z connections are not only good for sales, but will also improve your brand’s image. Gen Z is the new generation of consumers everyone wants to attract. These shoppers were born between 1997-2012 and have an aggregate buying power of…
Online competition is fierce for e-commerce businesses. It is important to know how to stand out and make your mark. These online marketing strategies will help your business get more customers and sell more product. 1. Email Marketing Email marketing is an…
source https://www.shopify.com/blog/marketing-funnel Marketing funnels are plans that companies use to map the path of how a potential customer becomes a customer. You can discover: This is the stage where most people give up. What marketing strategies correspond to which stage…
Email marketing is a great way to reach current customers and followers, especially for online shops. This includes those who have purchased from you in the past or are already signed up for your mailing list. Businesses spend a lot of time…
It is almost impossible to scroll through social networks without coming across influencer-marketing. You will see influencers displaying their latest products, such as new makeup brands, candles or snacks. Influencers find new ways to get sponsored on their favourite platforms, from traditional…
Email marketing is a strategy where marketers and businesses create and send email campaigns. This direct contact can help you increase sales with your existing customers as well as generate leads for new customers. Email content can include brand news, product updates,…
Three Things You Must Do to Show True Inclusion and Diversity in your Marketing A majority of Americans feel underrepresented in media and marketing campaigns. This is why brands are more interested in how they are responding to the changing…