Social media can be used to attract high-quality candidates

Social media can be used to attract high-quality candidates

Your job listings must be easily found by job seekers in a candidate-driven marketplace. Social media is a great place to build your employer brand and promote your job openings, with most users spending on average two hours and 22 minutes per day on it.

CareerArc research shows that 96% of job-seekers use social media to find work and analyze companies. Sharing job openings via social media is cheaper than traditional methods and allows you to engage more with potential candidates.

These are the top 8 reasons to include social media in your recruiting strategy:

  1. Continue to build your company brand

  2. Potential candidates can get an insider’s view of your company.

  3. Highlight the employee value prepositions

  4. Potential candidates can check out the company culture and self-assess their suitability

  5. Expand your reach to target candidates all over the world

  6. More passive candidates

  7. Make connections with Gen Z and Millennial candidates

  8. Achieve a cost-effective solution

How can social media be used to make your brand the one that candidates want to work for

Before you start to get into social recruiting, it’s important that you define your primary goal for social media. Perhaps you want to build a talent pool for recent graduates, improve applicant quality, or find people for difficult-to-fill positions. This will help you create a more targeted content strategy.

These are five ways to establish your social media strategy.

1) Create a candidate persona

Identifying your target audience is the first step to any marketing strategy. It is important to identify the criteria for your ideal talent pool. This includes qualifications, work experience, goals, and more. This will enable you to create content that appeals to a particular demographic.

2) Establish your employer brand

Candidates research potential workplaces just as consumers do research on brands before making a purchase decision. Corporate Responsibility Magazine found that 92% of employees would be willing to leave their jobs for companies with a good corporate reputation.

It is important to make use of your platform to highlight your company’s mission, values, and accomplishments. You could, for example, post about your company’s recent CSR activities and milestones. Also, mention the recognition and benefits you offer employees. Transparency and sharing what it is like to work for your company can help you attract more qualified applicants.

3) Turn your employees into brand ambassadors

If a candidate is hired by your company, their employees will be the best indicator of their future. To ensure your brand’s reputation online, you might create a social media policy. Employees could be encouraged to share their work experiences via their professional social media pages.

It is also a good idea to share the inspiring stories of your top performers and create channels that allow potential candidates to connect with your workforce.

4) Develop conversations

Social media gives us the ability to connect with people all over the globe. You can communicate with potential candidates by sending them personalized messages and even interact directly with industry leaders. By participating in the right conversations or groups, you can be exposed to a wide range of like-minded people. This will allow you to connect with top-quality talent and show your expertise.

5) Go beyond the resume

Social recruiting opens up new avenues for candidate qualifications beyond the resume. You can find common connections and assess culture fit from professional social media pages. However, you should exercise extreme caution and avoid implicit or explicit biases.

This guide will show you how to join the social recruitment movement .

1 Choose your medium

Once you have defined your social media goals you will need to select the right platform to reach specific demographics. Although LinkedIn, Twitter and Facebook are obvious options, diversifying your platforms is possible. Designers spend more time on visual media sites such as Pinterest while developers spend more time at sites like Stack Overflow. This is done to make it easier for job seekers to find you.

We’ll start by looking at the “Big Three” social networking platforms that can help you to recruit better.


LinkedIn is the most popular platform for recruiting professionals, since its primary goal is to create a professional network. LinkedIn allows you to:

  • Post job openings

  • The Easy Apply feature simplifies the application process

  • Quick Boolean search to find candidates

  • Cross-check references and experience of candidates

  • InMail allows you to connect with potential candidates

  • Analyze competitors

  • Join relevant groups

  • Create a strong employer brand

    Zoho Recruit’s Application with LinkedIn feature automatically fills in candidate information directly from their LinkedIn profile into the ATS.


Facebook is the largest social media platform with more than 2.9 billion users monthly. LinkedIn is a popular platform for recruiting, but Facebook is growing rapidly. The sooner you act, the more competition you will have.

Time reports that 84% of job-seekers have a Facebook account. You can create job advertisements and post job openings on Facebook. You can also use Facebook groups to connect with professionals and share job openings. Facebook offers powerful search options and advanced search options to make it easier for you to find the right candidate.


In just 140 characters, Twitter can make a lasting impression. Engaging in the right conversations and using the right hashtags will help you connect with your target audience and promote your brand. You can network with potential candidates and employees by using Twitter hashtags, mentions, retweets and mentions.

2) Write the perfect description

Your bio will be read by most users who visit your page. It is important to include key information about your company, but keep it short. If you use the correct keywords, your description will help users find you easily.

3) Create platform-specific postings

Although it is easier to publish the same content to all pages, it is best to make posts that work well on specific mediums. This will help you reach the right audience across different platforms.

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4) Make the most out of hashtags

Hashtags can be a great way to increase your reach. A few short and memorable hashtags are recommended that users use to find your content. You should not overuse hashtags in your posts as they could get lost in the crowd. Instead of trying to reach everyone with all the relevant hashtags, try using four to five that are more targeted to your audience. To ensure your hashtags don’t get used for irrelevant purposes, it is a good idea to perform a quick search.

5) Gain actionable insights

Every social media platform has a built-in analytics system that allows you to analyze your posts and track your account growth. Social media analytics allows you to evaluate the engagement of your pages and determine if you’re reaching the right audience. These tools can also help you determine how your social media efforts affect your recruitment metrics.