Reading List: Mark Fitzsimmons of Xigen

“Reading List” is an occasional series where we request ecommerce professionals to name a few of their favourite books and sites and tell us why they read them.

For this setup, we grapple with Mark Fitzsimmons. He’s managing director at Xigen, a U.K.-based digital agency offering web design, development, ecommerce, and internet advertising services.

5 Favorite Books

Crush It! Why Now Is the Time to Cash In on Your Fire by Gary Vaynerchuk

Crush It! Why Now Is the Time to Cash In On Your Fire

“Vaynerchuck is enthusiastic about his business, and it has used the net skillfully to grow it considerably. He imparts his expertise in this brief, easy-to-read, motivational book that is packed full of useful insight.”

Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams by Jeff Walker

Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

“For those who wish to make their entrepreneurial dreams come true by selling on the internet, this title delivers a blueprint which could help do that. A fun read, it gives confidence for those seeking to launch and build a web business.”

Client Persuasion: How to Influence Your Clients to Buy More and an Ethical Approach will Consistently Win by Chloë Thomas

Client Persuasion: How to Influence Your Clients to Buy More and an Ethical Approach will Always Win

“This name simplifies ecommerce advertising and communicates how to implement a lifecycle of consumer involvement that will engage and convince your target audience to be advocates for your brand. I value the detailed approach it takes.”

Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Businessby Tanner Larsson

Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business

“This book helps readers to understand and navigate the huge changes in the ecommerce sector — teaching them on how to evolve their approach to ecommerce and stick out in a competitive market. It’s clear that the author has several years of ecommerce encounter as he provides fascinating, future-proof suggestions which will help sites to sell more.”

DotCom Keys: The Underground Playbook for Growing Your Business Onlineby Russell Brunson

DotCom Keys: The Underground Playbook for Growing Your Business Online

“chock full of actionable advice, this publication offers marketing funnels and scripts which have been tried and tested to assist businesses trade online. It is well written, concise, and comprehensive — by somebody who’s worked in ecommerce for several years.”

5 Favorite Websites

Interesting Engineering

Interesting Engineering

“`Interesting Engineering’ has a mission to share daily a new idea, technology, or technology breakthrough. It gives an interesting crossover of ecommerce and the net generally. I log on daily to keep abreast of developments.”

Charged

Charged

I see this site for my dose of retail technology news — such as posts on retailers using artificial intelligence, augmented reality, virtual reality, mobile, innovative web apps, robotics, and chatbots.

The Drum

The Drum

“chock full of the most recent global marketing news, analysis, and insight, The Drum is one of the main sources of information that I get during the working day.”

DigitalArts

Our technology services : Magento posshopify posbigcommerce poswoocommerce pos

DigitalArts

“There are always new things to learn in electronic and web design. DigitalArts keeps me on top of the newest tendencies.”

Fast Company

Fast Company

“This international media brand publishes thought-provoking, future-gazing articles on every area of engineering, design, and business. It is always a valuable read.”

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