The first question in choosing a new platform is to determine if it is worth the price. Set aside emotions. Does your ecommerce website make a nice profit? Can it create enough money to recoup the investment in a new platform? Does this have the capacity to grow?
Answers to these basic questions must ascertain if it’s worth migrating your company to a different platform, or if it is better to close the website altogether. It’s a mistake to have a dated, poorly preserved, infrequently updated site. It provides the incorrect impression of your company, assuming you run a brick-and-mortar shop.
Take a good look at the figures. How much benefit does your ecommerce website make? Have you factored in all the costs? It’s easy to forget the additional staff-hours to maintain a website, or the software costs, or other hidden costs.
The calculation isn’t always straightforward. Sales from the site may increase the amount of inventory you purchase and let you find a better price. The existence of a fantastic site may encourage customers to purchase directly from the physical store.
If you feel it’s worthwhile to continue with a website, then you might have to reevaluate exactly what it sells.
If the website is mainly to market your physical store and increase footfall, then maybe it shouldn’t sell anything. Perhaps it’s better with information and tips. Assuming, however, that you may keep on selling out of it, does the site need all your inventory? Occasionally 80 percent of sales come from 20 percent of goods. Maybe you should highlight those 20 percent with specialist images and copy.
Are the items you wish to sell too available on Amazon or eBay? In that case, why should shoppers buy from you? List all reason why buying directly from the website is better for shoppers. Then determine how to market those benefits.
Look at your most important competitors. Can they have their own websites? Are they getting a great deal of orders? If that’s the case, why are they winning the war from Amazon and eBay? Can you do it better?
What other successful ecommerce websites do your intended clients use besides eBay and Amazon? Why are those websites successful? Find out who designed and developed them. Then consider employing those designers and programmers for yours.
When you start your new website, how will you promote it? How are you going to measure advertising and marketing effectiveness? Will you require landing pages, vouchers, and conversion metrics? Will you will need a process of determining how a client heard about your website?
The opportunity to plan what to sell and how to market it’s before you migrate to a different platform. Thus migrating is more than simply transferring the data from one platform to another. It’s a chance to invest in your company — to review and revamp what you do. With careful planning, appropriate research, and adequate investment of time and money, it might take your company to another level.