For sole proprietorships and small businesses, it’s possible to handle a blog and its related content thoughts with a spreadsheet or a notice on a Google Doc. This is particularly true if one writer is writing all the content.
As a company and its content advertising program develops, however, managing content ideas, articles, and writers can become a whole lot more complex.
In that sense, running a website becomes much like managing a mill. Rather than producing widgets, the website is outputting articles. But both are incremental processes to deliver a product continuously.
Kanban for Content
Carrying this production analogy a bit further, content marketers can use a Kanban system to handle how raw materials (content thoughts ) reach employees (authors ) and are processed (editorial workflow).
Kanban has a long history of success. It may pull products (blog posts) via a workflow if it’s managed well. Moreover, many companies with superb content advertising programs are known to utilize a Kanban system. These companies include Buffer (a content sharing platform) and Zapier (an API service). Publications, such as Mashable and ReadWrite, also use Kanban to handle content.
Editorial Lists, Workflow
A Kanban system contains lists, boards, and cards.
A Kanban system comprises a board, several lists, and cards which represent the particular tasks. In a Kanban board to your company’s blog, cards will probably represent individual blog posts.
A board typically describes a job. Thus a single Kanban board may signify a company’s blog.
Lists are represented as columns on the Kanban board. They explain the status of cards and largely define the workflow.
As you work with a Kanban board, imagine the lists on the right side of this board are like vacuums. They wish to pull cards from the list on the immediate left from the workflow.
The final Kanban component, a card, describes specific project tasks. To get a plank about website content, the cards represent blog posts.
Let’s set up an example blog-content board with a couple lists. The lists you create should reflect your company’s real workflow. This example listing reflects a fairly common blog post procedure. The lists are described from right to left, to reflect the Kanban pull.
- “Ready to Publish”
- “In Final Review”
- “Art & Graphics in Progress”
- “In Editorial Review”
- “In Progress”
- “Ready for Composition”
- “Article Suggestions”
Then let us clarify what each list represents from the Kanban workflow.
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“Willing to Publish” is your final stop for posts on the Kanban board. The cards on this list represent posts which are waiting to be printed. The card will be archived when the guide is published. An empty or almost empty”Ready to Publish” list needs to be full of cards from the”In Final Review” list.
Kanban boards pull cards toward the right. With this site content board,”Able to Publish” is the listing furthest right. If this record is running low on cards, it’s time to get more posts prepared.
Blog posts that have art and copy and only require a last reading are on the”In Final Review” list. These articles should be formatted for publication before they proceed. If there’s an issue with the post, the card could be sent back to a previous list while the post has been revised.
As before, an empty”In Final Review” list would like to pull cards out of its left.
Cards go left to right across a Kanban board as demand pulls them. When the”In Final Review” list has only a couple of cards, employees know to concentrate on getting cards through the artwork and graphics phase.
The”Art & Graphics in Progress” list represents the step from the workflow wherein designers and graphics artists procedure images offered by the post’s author and make any extra graphics necessary for the post.
The”In Editorial Review” listing is for cards (blog posts) that are in various phases of editorial review. At this step, cards could be pushed back to the left for revisions or enhancements as an editor sees fit. Cards moving directly from this list should be well written and grammatically correct.
Cards generally move horizontally across lists. Requirement for blog posts should pull jobs to the right, but a card may go back a listing if it needs a revision.
A blog post is”In Progress” when authors are exploring or composing. For this specific Kanban board, the”In Progress” list is where lots of the work is finished. It won’t be unusual for cards to return to the listing for rework.
Some Kanban systems will restrict the amount of”In Progress” cards. Thus, to get a blog, no 1 writer may have more than 1 card in the”In Progress” list at one time.
When a writer is actively working on a blog post, that post’s card should be in the “In Progress” list. It can be a fantastic idea to limit the amount of cards on the”In Progress” list. By way of instance, each blog writer can have only 1 article in progress at one time.
When a managing editor types through the heap of blog post ideas (I will get to that list in a minute ) and finds a gem, that editor may move the card into the”Ready for Composition” list. At this step, a post subject and hook have been defined. The card is prepared for an available or assigned writer to start work when there’s space on the”In Progress” list.
Blog posts that are “Ready for Composition” have been vetted and defined. When a writer gets available, the card can be transferred to”In Progress” and work begins.
Like all lists at a Kanban system, the maximum priority”Ready for Composition” cards should be in the top.
The listing on the furthest left of the blogging Kanban board is for”Article Ideas” This is the brainstorming section of this workflow. Authors, writers, and just about anybody at the firm ought to have the ability to submit an idea for blog posts. An editor will then choose cards worthy of consideration, discuss them, make notes, and move them ahead.
The”Article Ideas” list refers to the raw materials for a organization’s blog. It’s where to store potential post theories for additional consideration.
Collaboration with Writers
Kanban can also facilitate collaboration. Many Kanban tools allow for free accounts. Authors, even salespeople, can make an account and (by invitation) interact with your board. Inside each card, your company can store notes, make comments, and upload documents. All this keeps most of everything you need for cooperation stored or tracked in 1 place.
A Kanban board may also give content marketers a visual method of tracking blog posts throughout the workflow. With one glance, you will know that you want more posts ready for publication, or that artwork and graphics have become a bottleneck and might need help.