How to Optimize the User Experience on Multiple Devices

In today’s highly competitive world, where there is a lot of sophisticated and independent consumers, user experience is crucial. User experience is generally a description of how users feel about a technology. It can be applied to apps and websites. This was an easy process in the past. Websites were designed to be simple to use, look nice, and load quickly. Nowadays, users can access websites from different devices, including tablets, smartphones, and laptops, with different screen sizes, interaction options, and software capabilities. Websites no longer have to be optimized for laptops and desktops.

Uberflip conducted a survey earlier in the year and found that one person uses multiple devices almost simultaneously. Nine out of ten people use different-sized devices in succession throughout the day. Survey respondents use their smartphone, laptop or computer simultaneously at least two thirds of the time. Except for when they are shopping or managing their finances, people often start their online activities from their smartphone. Tablets are now the most popular device to plan trips and watch videos.

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Fluid content can be created using responsive web design

Responsive web design is about creating responsive layouts and content. These websites automatically detect the operating system being used and select the appropriate formatting to fit the screen size and device. Responsive web designs generally use media queries, a feature of CSS that recognizes the device and adjusts the site to suit it. This strategy only requires one code base and one set content. Visitors to responsive sites see the layout that’s most suitable for their device.

This contrasts with the traditional way of providing mobile web content via a dedicated mobile site. The older method recognized a mobile device when it visited a website. The visitor is then redirected to a mobile-friendly version of the site, typically formatted “”.

There are many tools and services that can be used to assist people who don’t have the skills required to develop front-end code. One such service is the Responsive Grid System. This tool provides code that allows a developer to create a fluid layout grid. It has columns and margins that adapt to different screen sizes based on percentages. This allows developers to upload content without having to scale it.

Here are some examples of responsive website design

Social Driver, a digital agency, recently published its list of 50 best responsive website design examples of 2013. You can view the site with both a desktop/laptop or a mobile device for best results. These are some of the best:

  • The National Society of Collegiate Scholars – This stunning site is mobile-ready and offers many navigation options. It will adjust to the device used and resize accordingly, keeping the focus on the main purpose of the site: to inform about the organization.
  • Dadaab Story: This site is very attractive, making heavy use again of large, colorful images that can be resized. The background of the navigation screens includes video, which creates an immersive experience for any device. Navigation bars are easy and simple to use.

Web developers are forced to adapt to the many devices that are being used. Responsive web design is the best way to optimize sites and apps across multiple devices.