How retailers adapt to meet the needs of returning customers

While the COVID-19 epidemic will have a lasting impact on the retail sector, the number of Americans who have been vaccinated is increasing. This could indicate a return to spending outside of home. Traditional retail is in a state of flux. Brands must adapt to changing customer needs. This means that customers have more options for meeting their needs at their convenience and comfort levels.

Some consumers feel tired of shopping online. This is why they are re-enterprising the desire to shop in person, especially if retailers offer a better experience than what they remembered from before the pandemic. Retail tactics that are more convenient include touch-free technology and revamped instore experiences. We offer an in-depth review of the many ways retailers can welcome customers back to their stores.

Use Touch-Free Technology

Many innovations were born during the pandemic because of the need for germ-free environments and to reduce contact. The new norm has been accepted by most shoppers. Retailers responded quickly with new technologies. Innovative ways to meet shoppers’ needs have made “contactless” more common than ever.

Technology has become mainstream, including contactless delivery and touch-free payments. Contactless mobile payments are viewed as safe and convenient by many consumers. They often use their smartphones to pay for delivery and pickup orders. Companies that are able to quickly break the mold and introduce new technology into their stores are ahead of the curve.

Expand Your Shopping Experience

One of the biggest retail trends for 2020 is the shift to ecommerce. Retailers must look for new ways to attract customers into their stores as e-commerce grows. Customers will need to be able to experience something in-store that they cannot shop online. This is the key. Companies that are more focused on improving the experience in-store will be better.

Today’s world is more open to online shopping for items they used to avoid. This changes the nature of what physical stores should offer. It’s vital that employees are more knowledgeable about products and services, as product information can be found online. Retailers will be able to offer a more interactive and personal shopping experience than other e-commerce sites.

It is becoming easier to book shopping appointments. One-on-one shopping allows stores to get to know their customers better and provide them with better service. All this while the customer can shop whenever they want.

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Pure-play ecommerce promises “fast” two day shipping but brick-and-mortar still offers the fastest way for customers receive their products or services. Local retailers are better positioned to provide local service. It is important to find ways to make shopping easy for customers, whether it’s by providing excellent customer service or additional ways to shop. Some companies offer direct-to-ship retail services through call centers, where customers can order products online and not have to visit a store.

Curbside pickup is also becoming more popular. You can shop seamlessly with no wait and often receive your products faster than traditional shipping. Curbside pickup was the only method that many stores had to continue serving their customers during the pandemic. Now, consumers are more comfortable with it and even prefer it.

Retail is evolving quickly to meet changing needs as more Americans re-enter shops. Retailers that are able to innovate and adapt their shopping experience will have the greatest success. Those who wait will not be able to succeed.


Google will open its first retail store in New York this summer

Google has announced it will open its very first retail store. It will sell Pixel phones and Fitbit wearables as well as Nest thermostats and speakers. The store will be in New York City’s Chelsea area. It will be in the same building as Google’s New York office and close to an Apple Shop. It is expected that the store will open in the summer. Google Store will offer technical support, including the repair of cracked phones screens.

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Total Retail’s View: Google wants to follow the lead of Apple in expanding its brick-and-mortar business. Microsoft’s decision to close all 83 of its brick-and-mortar stores last June shows that success is not guaranteed. In response to the Google news, Greg Sterling, vice-president of insights at Uberall a location marketing platform, gave the following quote:

Google has been flirting with physical stores for several years. It has also had several pop-up shops. Google has also set up a’store within the store’ display. Google had planned to open a Chicago “flagship” store by 2018, but it didn’t. This would have been the first formal, stand-alone retail presence for Google.

Google has a lot more hardware than Apple and can now benefit from showing it off in the same way as Apple. Google has more to offer than this. Google could provide support classes or people to teach local business owners about advertising and other marketing tools, such as Google Shopping, Genius Bar for AdWords or Google My Business. Although it doesn’t seem to be doing this, it would be smart to think about it.”