In this post, I will talk about my six priorities to instill trust and make shopping simple.
Telephone, physical address
Merchants lose thousands of dollars (maybe thousands) by not list a physical address and telephone number on their”contact us” page. Email fields alone aren’t sufficient.
Most folks fear being conned. They’re reassured knowing they can go to a brick-and-mortar store or just a warehouse if something goes wrong. A physical address is particularly beneficial for shoppers that are not familiar with a retailer.
Moreover, if they can’t call to examine their purchase or a product, they will search for somebody else who sells the exact same item. And if you sell unique goods, your shoppers may feel a sense of bitterness and anxiety as they wait patiently for you to call them back.
When I locate a potential provider who does not publish its place (let alone a telephone number) on its site, I assume:
- The staff does not need to be contacted.
- The owner or staff isn’t fully invested in the organization.
In any event, it doesn’t fill me with confidence to purchase.
If you’re not prepared to list your physical address online, you are probably not using Google My Business, that would otherwise ensure your business appears on top of local search results. And local customers who need a”buy online, pick up in-store” shipping option will not know about your organization.
Names of employees
Say a shopper persisted with a query through your email-only contact page. How much information do you provide on your email signature once you react? At least include your full name, physical address, and telephone number. It is an unpleasant lack of transparency if you don’t.
When they shop online, many millennials prefer to multitask — watching TV and YouTube, answering emails, texting. Live chat lets them ask questions in real time whilst getting on with something else.
If you don’t provide live chat at least portion of the day, you are leaving money on the table. With live chat, I will react to shoppers about product specifications or the availability of a rental product. I am able to provide hyperlinks to purchase online in real time, which can help close the sale.
There is a missed opportunity rather than collecting testimonials from your clients.
A thorough review or testimonial of your goods — or even your company — may reassure others that you are legitimate. The top reviewers list their full name and place. Reviews often contain keywords, which may help your organic search positions.
I am amazed at the amount of retailers that don’t provide detailed descriptions of their products.
On a near-daily foundation, I encounter event-decor providers that give the product’s dimensions, but not its weight, type of material, or installation instructions.
How readily can shoppers decide the size, shape, and colour of your goods from their photos? Are your photographs heavily filtered or enhanced? It is important to show the real colour, finish, and other information.
I’ve bought items which were dull when compared with the vibrant colors on the internet. In a number of instances, the product was much smaller than I had been led to believe.