Ecommerce Packing Tips That Will Please Clients

An online retail transaction is complete only when the shipment arrives safely in the customer’s door. No quantity of website design, innovative marketing, and friendly employees will matter to your customer if that customer’s order shows up mangled and broken.

How Web merchants pack an arrangement will affect their customers‘ purchasing experience. Taking the time and investing the money to properly pack an order before handing it over to a carrier such as FedEx, UPS, or the United States Postal Service can save your organization money (in the kind of returns and refunds) and promote loyal clients.

Consider Your Products

As a rule of thumb, your bundle — the bag or box you are sending to your client — should have the ability to endure a four-foot drop. Imagine holding your box about four feet over a hard concrete floor and letting it go. Boom.

If you have ever seen the maze of conveyor belts and the military of human package handlers in pretty much any carrier’s sorting centre, you can understand the way the occasional box is going to take a tumble.

The products that you sell and ship will determine just how carefully you will want to pack to pass this four-foot fall test.

By way of instance, if your online shop sells t-shirts, you can quite safely package orders in durable plastic bags with no filler or padding. But if you sell glass figurines, then you will need more cushioning.

 

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Pick Materials Wisely

So called poly bags, which are durable, water resistant, and unlikely to rip, work well for soft products which aren’t fragile. Clothing is an illustration of goods which could be securely sent in poly bags, or you may send stuffed animals, pillows, or similar things in these bags, too.

For just about everything else, use a double-walled, corrugated cardboard box. Corrugated boxes are both lightweight and strong, making them a fantastic selection for ecommerce fulfillment.

Corrugated boxes often have “burst” and “crush” ratings. Both these ratings may be based on pounds of pressure per square inch. If you are sending a box that weighs less than approximately 60 lbs and isn’t larger than a combined length, width, and thickness of 85 inches, then you might use cartons which have a burst rating of 200 pounds per square inch and a crush score of 48 pounds per square inch.

As the package’s size or weight increases, so too should the burst and crush rating of this box.

Then add filler to your double-walled corrugated cardboard box. Air-cellular cushioning, which is basically some kind of plastic bag full of air (air pockets), is among the best choices. Online retailers may also use foam filler, packaging peanuts, or even wads of paper to fill the vacant spaces in a box and guarantee that its contents do not get tossed around.

Lastly, do not skimp on tape. Use tape that’s at least 2 inches wide. You may use pressure-sensitive plastic tape; water-activated paper tape that’s at least 60-pound grade; or water-activated reinforced tape.

If the products that you sell are vulnerable to water damage, you might also need sealable plastic bags to wrap your items until you set them in the box.

Single-box Packing

For several online stores, it’ll be sufficient to simply put items in one, good-quality corrugated box surrounded by filler. In actuality, single-box packaging is the most frequent approach for packaging non-fragile ecommerce orders.

This picture, which is from FedEx’s packaging manual, reveals a single box package with all the products wrapped in bubble wrap.

You may either wrap the items in filler such as the above air-cellular cushioning or similar substance, or submerge the items in loose fill, such as packing peanuts.

Things may also be packed with loose fill material like packing peanuts. Again, this picture is from FedEx.

Close the flaps and tape every seam.

Double-box Packing

Some ecommerce shipments are breakable. If you market high-value or delicate items, you might wish to double box your shipments.

Double boxing adds expenditure both in terms of actual weight and dimensional weight. It will probably cost more to send a double-boxed purchase. And it will surely cost more in packaging materials. But if it keeps the things safe and the consumer happy, you should probably do it.

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You’re quite literally putting a box in a box. The first, smaller box retains the items that you’re shipping and a reasonable quantity of filler. This box is then placed in a larger box with a healthy quantity of filler intended to keep the little box from moving and to protect it in case the box is lost, crushed, or kicked.

Specialty Items

A business can sell just about anything online, such as perishable foods, live plants, live animals, and much more. Hence, there will be some specialty items which require both special packaging.

Figuring out how to pack fresh sushi for overnight delivery throughout the nation is beyond the scope of this report. However, for just about everything you will want to send you will find good instructions from each of the significant carriers. If you market specialty products contact FedEx or UPS for certain recommendations.

Marketing Materials

Finally, marketing ought to be a part of your packing process also. Many successful online retailers such as free gifts, candies, catalogs, coupons, and thank you notes within their shipments.