J.C. Penney’s newest customers are a surprising demographic — millennial moms. This demographic makes up 45 percent of J.C. Penney’s revenue and drives much of the company’s growth and customer count. CNBC heard Sheeba Phillip, J.C. Penney’s vice president for marketing strategy and…
Businesses have been cautiously reducing their safety protocols as state and federal governments remove mandatory safety measures in response to CDC guidance. This is the first time that businesses have done so for their customers and employees. National retailers such as…
The expectations of consumers have changed over the last year and retailers are now looking for new technologies that can meet evolving customer needs. Visits to physical stores grew by 28.5 percent in the first three months. Many shoppers want to return to physical…
While the COVID-19 epidemic will have a lasting impact on the retail sector, the number of Americans who have been vaccinated is increasing. This could indicate a return to spending outside of home. Traditional retail is in a state of flux. Brands…
Consumer Hardware Every year, consumer hardware benefits from better and more capable sensors, longer battery life, more sophisticated/diverse haptics, richer screens, sharper cameras, etc. There are also increasing numbers of smart devices such as watches and VR headsets (and, soon, AR…
Dropshipping high-tickets has been receiving a lot attention in recent years. While some people swear by it, others find it too risky. It’s even considered too fraudulent to be a viable business idea. Who is right to believe? This guide will examine high-ticket…
Customer lifetime value (CLV) is just another way to say how much money a customer will spend throughout their relationship with your business. It can also be referred to as CLTV or LTV. CLV is directly tied to your eCommerce business’…
Finding new customers can be one of the most expensive and difficult parts of running a business. It is why repeat customers are so important. Selling to existing customers is much cheaper than attracting and converting new customers. Loyal customers are…
It can be difficult to get started with WooCommerce if you have just started a fashion boutique or store or if you are moving from another platform. This guide will walk you through the set-up process, show you how to…
Use Name Your Price in nine ways to enhance the customer experience and increase revenue It may seem counterintuitive to allow your customers to decide what price they will pay for your products or services. It may seem counterintuitive to allow…