This article will show you how to create an e-commerce website. E-commerce opens up many business opportunities. Anyone can now start an ecommerce business. All they need is a computer or mobile device, the desire to learn, and the ability to…
Online competition is fierce for e-commerce businesses. It is important to know how to stand out and make your mark. These online marketing strategies will help your business get more customers and sell more product. 1. Email Marketing Email marketing is an…
Many people used to be familiar with multi-page checkout when purchasing online. Nowadays, eCommerce is all about saving time and money. Customers are looking for simplicity, especially with mobile shopping. This is why single-page checkout was created. Customers can quickly check out…
Data is the key asset that brands use to connect with customers. Even today’s most innovative businesses, their approach towards data is based on selling products. Product and product advertising aren’t the only drivers of growth. Customers today bring their whole experience…
The fourth edition of the BigCommerce Partner Awards recognizes top-performing agencies and technology partners who have done outstanding and innovative work for BigCommerce merchants. A team of BigCommerce judges evaluates the partner awards as a combination of data-based and application categories. The BigCommerce…
source https://www.shopify.com/blog/marketing-funnel Marketing funnels are plans that companies use to map the path of how a potential customer becomes a customer. You can discover: This is the stage where most people give up. What marketing strategies correspond to which stage…
Because it is easier, some entrepreneurs prefer to open a franchise over their own business. The benefits of a franchise include operational/marketing support, brand equity, and a proven track record. Franchisees, however, need to do their research and do their due diligence. We’re…
“Build it and they will follow.” This is not a complete lie in thought leadership. But it’s just half of the story. There is lots of evidence that thought leadership content can build B2B brands and drive commercial results, especially when it’s done well…
J.C. Penney’s newest customers are a surprising demographic — millennial moms. This demographic makes up 45 percent of J.C. Penney’s revenue and drives much of the company’s growth and customer count. CNBC heard Sheeba Phillip, J.C. Penney’s vice president for marketing strategy and…
The holiday season — the busiest, most lucrative time of year for retailers — has passed, but that doesn’t mean the opportunity to drive revenue and garner good will among your customers is over. Even though e-commerce sales continue to…