Logo design should convey your brand’s message in the best way possible. You don’t want the logo to take up too much space. This is the biggest challenge: to make a positive impact in a limited space. These are 7 things you should consider when creating a logo that is successful.
1. Logo design is always a matter of research.
Don’t rush to create a logo. This will only lead to more problems. It is important to research the company and its goals and objectives, as well as its short- and long-term business goals. It is also important to understand the demographics of your target audience.
2. Two elements that make a great logo design: attractiveness and uniqueness
Your logo design should be able to grab the attention of customers. It should not shout for attention. It should challenge the customer’s intellect and make them think for a while after they see the logo. You will notice that each logo design has a distinctive aspect that reveals something about the company.
3. Simple, memorable logo design
You must ensure that your logo design does not look too complicated or too fancy. This will confuse customers. You want your customer to remember your brand. This will only occur if your logo is simple to remember. You must also ensure that your logo conveys positive messages to customers.
4. Logo design is all about flexibility
Many companies spend a lot of money on logo design, only to find out later that the logo does not work on product wrappers. It’s a waste of money and time! Your logo must be flexible enough that it can work on all mediums, including product packaging, company websites and promotional materials. This means that you should consider the size and use of appropriate colors. You need to make sure that the colors you choose match any background and help your brand stand out.
5. Do not clutter your logo with logo design
A common mistake is to include too much information into a logo design. This can make your logo look messy and customers won’t remember you brand.
6. Make sure your logo design is legible using fonts that are easy to read
It is possible to choose a font that looks good on paper, but it will not be as clear when used in your logo. If customers are not able to remember you, it is no use using fancy fonts in your logo design. Fonts should be easy to read.
7 Tips for creating publicity for corporate events
Organising corporate events can be both exciting and challenging. Corporate event managers face a difficult task when trying to balance the desire to create a positive and profitable event while also being responsible for creating publicity.
However, it is possible to create publicity for corporate events if you use the right approach. These tips will give you an overview of some of the best methods for creating publicity.
1. It is always a good idea for a group to work together and to delegate the responsibility of creating publicity to one member. You won’t get caught up in the details, but you will be involved as an event manager. The responsibility of the event manager is to guide and make decisions.
2. It is important to choose the right person to delegate this responsibility to in order to make your event a success. This person must have the contacts necessary to contact media companies such as newspapers and television stations before the event begins.
3. For direct mailers and newspaper ads, use short copywriting. To create impact in your publicity pieces, good editing and writing are essential. If the recipient requests it, you should not send out large information packets.
4. Avoid using copywriting that is too flowery or creative. Your audience will be quick to understand your message so it is important that you communicate clearly and concisely.
5. It may seem common to include a contact phone number or email address in your promotional materials, but many corporate event organizers overlook this. This will allow you to be reached for more information.
6. People don’t want to be reading outdated information. Your press releases must be as current and relevant as possible.
7. When answering questions from media or hosting a press conference, it is important to stick to the truth. Many corporate event managers exaggerate, and end up with an event that is not up to expectations.