5 Retail Email Marketing Tips to Collaborate Between Your In-Store and Digital Experiences
You want to maximise your retail opportunities online and offline. This will ensure that your customers are happy and spend their money in your store. This is how retail email marketing can help you do that.
Building your Mailing Lists
Without a list of people to send your emails, you can’t run an email marketing campaign. This is the first step you need to take to build your list. Your customers shopping online will already have their email addresses. This is either because they have purchased or signed up for your newsletter.
What about in-store shoppers? Offering to email your receipts to these customers is a great way to increase your mailing list. We all know that paper receipts can be annoying for both you and your customers, and they are a wasteful of resources. This option may allow you to get rid of all paper receipts.
You might want to encourage your customers to visit the store to get better prices and to see what else you have to offer. Emailing customers incentives is a great way to get them into your store. You can send them birthday coupons or seasonal discount coupons. These services includeBoom EssaysThese are great for creating compelling incentive emails. You can reuse them if you have already created them.Paper FellowsTo edit them to perfection.
It is essential to be as exact as possible with your mailing lists. Segmentation is a method of dividing your mailing list. Segmentation is the process of organizing your mailing lists by gender, age and location.
This allows you to be more precise in your sales strategies, which is important if you have multiple stores. Tools such asMail ChimpTo create and manage these mailing list, use Get Response
Your customer won’t make a purchase online if it isn’t in stock. Email marketing makes it possible to send out alert messages that notify customers when the product is back in stock so they can make the purchase.
Online customers can simply set up a link to allow them to enter email addresses to be notified. To ask your sales associates for the email address in store, they will only need to be one.
Information obtained from surveys
Your email marketing campaigns will be more precise and accurate if you have more information from customers. You will be able to market products more effectively and make more sales if you are able to do so accurately.
Tools like Easy Word Count To ensure that your surveys are accurate or to get the best services,UK WritingsTo ensure accuracy, proofread all surveys. A survey is the best way to gather this information. This allows you to ask questions about the things you care about. It can also be used offline.
Online surveys can be completed. Customers can also receive in-store discounts or incentives for completing the service. A prize draw is one of the most popular options. This allows you to reward every entry that was completed with a survey.
Use tools like these to get great feedback from your surveysCite It inThese testimonials and reviews can be added to your website.
Retail marketing can be an effective tool to bring your online and physical stores to new heights. These strategies can unify your outlets and allow you to maximize your opportunities while providing the best customer experience.
What Does Bitcoin Mean for Retail?
Over the last few months, the cryptocurrency market has been on an incredible roller coaster. Investors in bitcoin and other currencies have been waiting with bated breath as the value of their investments fluctuates at lightning speed. Many people are wondering if cryptocurrencies are the future of money.
Your job as a retailer is to make it as simple as possible for customers to buy. Customers should have the ability to spend bitcoins that they own. In 2010, a programmer traded 10,000 bitcoins to purchase two Papa John’s pizzas. This was the first bitcoin transaction. A single bitcoin can buy more than 1,500 pizzas. Many major retailers accept bitcoin payments since the cryptocurrency boom. Overstock.com and Expedia as well as Reeds Jewelers and Shopify, all accept bitcoin payments.
Independent retailers can accept Bitcoin via BitPay if they use Shopify. However, just because you can accept bitcoin through the program BitPay doesn’t mean that you should. New York Magazine interviewed several brick-and-mortar stores in New York City that accept bitcoin for daily transactions. These retailers were among the first to embrace bitcoin long before the current craze.
New York Magazine reports Daniel Sim accepted bitcoins at his Fort Greene pizza in 2013. He also accepted cash from several other restaurants and shops in the area. The bitcoin value was less than $10 when Daniel accepted bitcoins for the first time. At first, he processed between 50 and 100 bitcoin transactions per week. Interest ceased to be a viable option after that. Daniel states, “Nobody is selling bitcoin right away while its value remains so high.” He also says that no one wants to take the chance of spending bitcoins every day and ending up like the programmer who traded his future fortune for two pizzas in 2010.
Many corner shops and neighbourhood retailers are now using bitcoins to their advantage through bitcoin ATMs. There are more than 800 bitcoin ATMs across the United States. Their presence can drive additional traffic to retailers’ websites, and thus increase sales. Transaction fees can be a source of revenue for ATMs.
Although it is a hot topic, we should not expect bitcoin or any other cryptocurrency to be a popular payment method in the near future. It doesn’t make sense to use bitcoin ATMs if you have a high-traffic store in the middle of a large city. As a retailer, you should be aware of other advances in payment technology.
Alfred Kelly, CEO at Visa, stated that the United States has lag behind other countries when it comes to adopting contactless payments options. Contactless payments make up less than 1% of all transactions in the United States. Contactless transactions account for more than 90% of all transactions in Australia. Contactless payments can be made using options such as Apple Pay and Android Pay. Contactless payments are not like mobile payments that process over Wi-Fi and cellular data. They require you to be within close proximity of your secure payment device (POS) and the point-of-sale (POS).
Contactless payments are twice as fast than traditional cash, debit or credit. MasterCard Canada reported a 25 percent increase in spending among users of its MasterCard Contactless-brand RFID cards. Contactless payments make it easier for customers to shop and can be more profitable for retailers. Alfred Kelly, CEO of Visa, stated that bitcoin is an interesting payment trend but not one that will be popular. Instead of complicating transactions and making it more difficult for consumers, retailers should concentrate on implementing payment technology that is easier to use.