“Build it and they will follow.” This is not a complete lie in thought leadership. But it’s just half of the story. There is lots of evidence that thought leadership content can build B2B brands and drive commercial results, especially when it’s done well…
J.C. Penney’s newest customers are a surprising demographic — millennial moms. This demographic makes up 45 percent of J.C. Penney’s revenue and drives much of the company’s growth and customer count. CNBC heard Sheeba Phillip, J.C. Penney’s vice president for marketing strategy and…