16 Tools and Resources for Market Research

Conducting market research can help you pinpoint exactly what your prospects really want, or even find whether a product will be successful before you start it.

Here’s a list of online resources and tools to conduct market research. You will find survey and feedback tools to query and analyze your shoppers, and data resources and tools to study your chances. The majority of these programs are free.

Tools and Resources for Market Research

Believe With Google. Believe With Google provides tools to research consumer trends and strengthen your promotion strategy. Use Shopping Insights, Google Trends, and Consumer Barometer for research on product trends and customer behaviour. Price: Free.

Think With Google.

Amazon. Amazon is among the best places to collect research on markets, new products, pricing, competitions, and much more. Scan Amazon best sellers to determine market types, markets, and associated products for up-sells. Identify top opponents on Amazon to see their offerings and price points. Use the Hot New Releases, Top Rated, Most Wished For, and Gift Ideas sections to find your next best vendors. Price: Free.

Social Mention. Social Mention is a social networking search and analysis platform that aggregates user-generated content into one stream of information. Track and measure in real-time what folks are saying about you, your company, a new solution, or any topic throughout the web’s social networking landscape. Social Mention monitors roughly 100 social networking properties right, such as Twitter, Facebook, FriendFeed, YouTube, Digg, and Google. Price: Free.

Typeform. Use Typeform to get answers fast with interactive forms on tablets tablets, and laptops. Helpful for getting feedback on experiences and products. Create and share opinions, contact forms, and client growth surveys. Price: Fundamental is free. Premium plans start at $29 a month.


Survey Monkey. Use Survey Monkey to create and send a market survey for primary market research. If you do not have a client list or a huge group of social followers to operate from, use SurveyMonkey Audience and gain access to tens of thousands of respondents that are ready to offer the answers you require. By sending a questionnaire to members of your target audience, you can guarantee your attempts will be as powerful and reliable as possible. Price: Fundamental is free. Paid programs start at $29 a month.

UsabilityTools. If you are testing a site or web app, UsabilityTools makes it possible to analyze user behavior. Play back exactly how users interact with your site or web app. UsabilityTools lets you construct customized behaviour flows to observe how users progress through your conversion funnel. Price: Plans begin at $19 a month.

Proved. Proved is a tool to help test ideas with your intended audience. Simply write down your idea. Proved generates a intelligent and skilled questionnaire, and then directs your thought to the essential demographic. In a few hours, you will find a wise dashboard with your idea’s scores, including explanations from respondents. Price: Campaigns begin at $149.


Up Close & Persona. A buyer character is a composite of different things that affect your own buyer, motivating her to purchase. Up Close & Persona is a buyer character tool to create an image of the most significant customer types. Price: Free.

Followerwonk. Followerwonk makes it possible to drill down on your Twitter analytics. Who would be your followers? Where are they found? Locate and connect with new influencers in your specialty. Price: One profile is absolutely free. Up to three profiles for $29 a month.

Facebook Audience Insights. Use Facebook Audience Insights to understand the Facebook followers that matter to your company, so it is possible to know what matters to them. Learn about their places, interests, and behaviors, to create messages which will help your company grow. Price: Free.

Facebook Audience Insights.

MyBestSegments. MyBestSegments permits you to examine U.S. customers through the lens of Claritas Segmentation systems. Evaluate market segments by linking consumer behaviours for shopping, financial, media, and much more, to gain powerful insights to create actionable strategies while benchmarking your performance. Price: Contact for pricing.

Pew Research Center. Pew Research Center is a nonpartisan reality tank which educates people about the issues, attitudes, and trends shaping America and the world. Get access to its public opinion polling, demographic analysis, content analysis, and other qualitative societal science research — free of any policy positions. Price: Free.

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FreeLunch.com. FreeLunch.com is a free service from Moody’s Analytics. FreeLunch.com provides an easy-to-use interface to obtain economic and financial data from various reliable sources. Price: Free.


American FactFinder. American FactFinder is a tool from the U.S. Census Bureau. Get advice — such as age, business and industry, education — on citizens of the U.S. and its lands. The information in American FactFinder comes from several censuses and surveys. Price: Free.

Business Dynamics Statistics. Business Dynamics Statistics provides yearly measures of business dynamics — such as job creation and destruction, and business startups and shutdowns — to the market and aggregated by institution and business characteristics. BDS offers economic information on job creation and destruction, job expansions and contractions, number of institutions, openings and closings, number of startups and shutdowns. Price: Free.

BizStats. BizStats is a free online source for small business statistics. BizStats collects and provides value to public information, delivering it with no cost. BizStats selects raw information to create value-added calculations and publish the results in an easily accessible format for business owners and professionals. Price: Free.

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