15 Useful Guides for Ecommerce Merchants

An ecommerce merchant frequently wears many hats — entrepreneur, entrepreneur, and content creator, to name a few. Fortunately there are free online guides to aid with every task.

Here’s a listing of online guides to help merchants with their many needs. There are style guides to aid with design and content, search engine optimization guides, email marketing guides, social networking guides, technical net platform manuals, and a manual to assist with video content. All these guides are free.

The Yahoo! Style Guide


The Yahoo! Style Guide.


Even though the print version is for purchase, the web site offers free editorial know-how. Get the fundamentals of grammar and punctuation and a large number of topics with a web-specific focus. Yahoo! editors discuss effective editing and writing for an internet audience, techniques for streamlining copy, basic internet codes, Internet law, search engine optimization, and much more.

Web Style Guide


Web Style Guide.


This manual describes established design principles and covers all aspects of web design, from planning to production to maintenance. The manual also shows how these principles apply in design projects whose main concerns are information design, interface design, and effective navigation and search.

The Essential Step-By-Step Guide to Internet Marketing


The Essential Step-By-Step Guide to Internet Marketing.


From establishing your first keyword strategy and Implementing social networking to assessing and optimizing your plans, this online marketing guide will take you through the steps to advertise your business online.

Social Media Marketing Kit


Social Media Marketing Kit.


Here is a set of three guides:”Step-by-Step Guide to New Facebook Business Page Timelines,””How to Attract Clients with Twitter,” and”Learning LinkedIn From the Pros.” The kit also comprises four advertising cheat sheets for Assessing Twitter, Facebook, LinkedIn and Google+. Use HubSpot‘s free Social Media Marketing Kit to get found by more potential customers, develop relationships with business leaders, and position yourself as an authority in your field.

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The Beginner’s Guide To SEO


The Beginner’s Guide To SEO.


The Beginner’s Guide to SEO is a comprehensive tutorial on how search engines work, covering the basic strategies which make sites search engine friendly. Although this guide has existed a while, it is still an exceptional overview of SEO.

Google SEO Starter Guide


Google SEO Starter Guide.


This manual first began as an attempt to assist teams in Google. It is just as useful to webmasters that are new to the subject of search engine optimization and want to increase their sites’ interaction with both users and search engines. Following these best practices will make it easier for search engines to crawl, index, and understand your articles.

Email Marketing Field Guide


Email Marketing Field Guide.


This manual from MailChimp is a comprehensive field guide to email marketing. It covers the fundamentals, like how email works. Then it gets into the technical things, such as how to design and code your HTML email. Finally, it covers email-marketing best practices for record management, deliverability and measuring performance.

YouTube Creator Playbook


YouTube Creator Playbook.


If you intend on creating product videos on YouTube, the YouTube Creator Playbook is essential read. It compiles important tips, best practices, and strategies that will assist you develop your audience. Build a cohesive channel strategy, make sure your videos will reach the broadest audience, build a real community, and access valuable resources.

Search Engine Optimization Basics

This manual is a 30-minute webinar in Practical eCommerce. It reviews the fundamentals of SEO for new merchants, and reminds existing merchants what aspects of SEO to concentrate on. Review the goals of optimization, content writing, keyword visibility, link building, new search engine optimization trends and topics, and much more.

Email Segmentation 101

This manual is a 30-minute webinar in Practical eCommerce on successful email marketing through segmentation. It clarifies four frequent email segmentation strategies for ecommerce merchants: date, geographical, past buying habits, and email action. Find out how to make the real email templates and how to fit the sections with your database.

Social Media Etiquette Guide


Social Media Etiquette Guide.


This is a three-page manual by The Suitcase Entrepreneur on social networking etiquette. For novices and experts, it lists ten dos and don’ts you need to adopt to construct a solid reputation and make lasting relationships. Buy the manual with a Tweet or a Facebook Like.

Photoshop Etiquette


Photoshop Etiquette.


This is a fast guide to web design in Photoshop. If you create or utilize PSD components on your ecommerce website, this is a very helpful resource to streamline your design workflow.

100 Principles for Designing Logos and Building Brands


100 Principles for Designing Logos and Building Brands.


This manual by Brand Identity Essentials sets the basis for new building, defining the tools and building blocks, and demonstrating the building of strong brands through examples of world class layout. It investigates graphic identity, logos as part of successful identity programs, as well as the ways design can affect customer perceptions through brand identity.

Learn How to Make Websites


Discover How to Make Websites.


If you would like to create or modify web pages, this manual from the Mozilla Developer Network presents a selection of tools to get you started. Learn HTML to make web pages, CSS to specify the appearance of web pages, and JavaScript to allow web pages to react to user interaction.





The criteria published by the World Wide Web Consortium (W3C) would be the best guide on the open internet platform. These technical specifications are developed through a process to maximize consensus and to ensure high editor and technical quality. Learn the criteria of creating and building web pages and applications.