12 New Business Books for 2020

Here’s a list of new and forthcoming business publications for entrepreneurs, managers, and creative professionals. Find out how to establish a startup, execute actions and decisions, jump right into a new venture, set and attain goals, motivate your staff, create meaningful business relationships, and exploit the blockchain.

New Business Books for 2020

Lost and Creator: The Mostly Awful, Occasionally Awesome Truth About Building a Tech Startup by Rand Fishkin

Lost and Creator

In the king of Whiteboard Friday, Rand Fishkin, the founder and former C.E.O. of Moz, shows how traditional Silicon Valley”wisdom” leads far too many startups astray. His firm, Moz, manufacturers of marketing applications, has become a $45 million per year company. He’s among the world’s leading experts on search engine optimization. However, his business and reputation took 15 years to gel, as well as his startup started not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Kindle $14.99; Hardcover $28.00.

Crushing It! : How Good Entrepreneurs Build Their Business and Impact — and How You Can, Too by Gary Vaynerchuk

Crushing It!

Four-time writer, ecommerce veteran, and marketing guru Gary Vaynerchuk provides new classes and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who resisted the predictable corporate course in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international book Crush It, Vaynerchuk insisted that a vibrant private brand was critical to entrepreneurial success, In Crushing It! , he explains why that is even truer today. Kindle $14.99; Hardcover $17.99.

When to Jump: When the Job That You Have Isn’t the Life You Want by Mike Lewis

When to Jump

When Mike Lewis was 24 and working in a prestigious company job, he wanted to leave and pursue his dream of being a professional squash player. But when is the ideal time to move from work that’s comfortable to a career you have only dared to dream of? How have other people made such a leap? What did they believe when making that leap — and then? When to Jump provides over 40 stories and inspirational takeaways: by the creator of Bonobos, the writer of The Enormous Short, the designer of this Lyft logo, the People of New York founder, and a Lot More. Kindle $13.99; Hardcover $17.10.

Your Best Year Ever: A 5-Step Strategy for Reaching Your Most Important Goals by Michael Hyatt

Your Best Year Ever

Most of us want to live a life that matters. Most of us want to attain our full potential. But too often we find ourselves overwhelmed by the daily. Our big goals get pushed to the back burner — and then, more frequently than not, they get forgotten. Writer Michael Hyatt wants readers to understand that it does not have to be this way. In Your Best Year Ever, Hyatt shares a strong, proven, research-driven system for setting and accomplishing goals. Kindle $14.49; Hardcover $16.50.

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Excellent at Work: How Top Performers Do Less, Function Better, and Achieve More by Morten Hansen

Great in Work

From the writer of Great by Choice comes with an authoritative, practical guide to individual performance. Following a five-year study of over 5,000 managers and workers, Morten Hansen reveals the answers in his”Seven Work Smarter Practices” that can be applied by anyone seeking to maximize their performance and time. In Good at Work, every chapter includes questions and key insights to evaluate your own performance and determine your job strengths, in addition to your weaknesses. Kindle $14.99; Hardcover $19.49.

The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle

The Culture Code

In The Culture Code, Daniel Coyle goes inside a few of the world’s most prosperous organizations — such as the U.S. Navy’s Seal Team Six, IDEO, and the San Antonio Spurs — and shows what makes them tick. He demystifies the culture-building procedure by identifying three important skills that create cohesion and collaboration, and explains how diverse groups learn how to function with one mind. Drawing on examples which range from online merchant Zappos into the comedy troupe Upright Citizens Brigade into a daring group of jewel thieves, Coyle offers specific strategies that drive positive change. Kindle $13.99; Hardcover $18.30.

Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Satisfying Life by Daymond John and Daniel Paisner

Rise and Grind

The author of the ability of Broke and a panelist on television’s”Shark Tank,” Daymond John investigates how grit, persistence, and hard work are the backbone of every successful company, and motivates readers to grow and grind their way the very best. John takes an up-close look in the hard-charging patterns and winning secrets of people who have risen to the challenges in their own lives and ground their way into the tops of the fields. On the way, he also shows how grit and persistence both helped him overcome the obstacles he’s faced in life and finally fueled his success. Kindle $14.99; Hardcover $14.85.

When: The Scientific Secrets of Perfect Timing by Daniel H. Pink


Timing could be everything, but we do not know a lot about how to perfect it. Our lives are a never-ending flow of”when” decisions: when to begin a company, schedule a course, get serious about someone. Nevertheless we make those decisions based on intuition and guesswork. In When, Daniel Pink distills data and research on time and synthesizes them into a story with stories and practical takeaways that provide readers compelling insights into how we can live richer, more engaged lives. Hardcover $17.11.

Superconnector: Cease Networking and Start Building Business Relationships that Matter by Scott Gerber,‎ Ryan Paugh


Abandon the networking-for-networking’s-sake mindset in favor of a more powerful and efficient approach to creating and improving connections. In Superconnector, Scott Gerber and Ryan Paugh show a new group of professionals born from the social networking age: tremendously valuable community-builders who make things happen through their keen understanding and usage of social capital. Gerber and Paugh share instructive anecdotes from a roster of top achievers. Kindle $17.99; Hardcover $17.10.

The Truth Machine: The Blockchain and the Future of Everything by Paul Vigna and Michael J. Casey

The Truth Machine

In The Truth Machine, Michael J. Casey and Paul Vigna demystify the blockchain and explain why it can restore private control over our information, resources, and identities; grant countless excluded people access into the international economy; and change the balance of power to revive society’s faith in itself. They also learn more about the disturbance it promises for industries including finance, technology, legal, and transport. Kindle $12.99; Hardcover $21.86.

The Motivation Myth: How High Achievers Really Set Themselves Up to Acquire by Jeff Haden

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The Motivation Myth

“Motivation” as we know it’s a myth. Motivation is not the special sauce that we need at the start of any significant change. In actuality, motivation is due to a process, not an outcome. Understanding this will change how you approach any barrier or goal. In The Motivation Myth, Inc.com columnist Jeff Haden shows us the way to reframe our thinking about the relationship of inspiration to success. Kindle $13.99; Hardcover $17.70.

The Harvard Business Review Entrepreneur’s Handbook: Everything You Need to Launch and Grow Your New Business by Harvard Business Review

Entrepreneur’s Handbook

Harvard Business Review Entrepreneur’s Handbook is a valuable resource for getting your business off the ground. With Entrepreneur’s Handbook, get incremental advice through the entrepreneurial process, explanations of the most recent research and thinking on entrepreneurship, time-honed best practices, stories of actual companies like Airbnb and eBay, and much more. Paperback $29.99; Kindle $28.49.

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