What is Microblogging?

Microblogging is something you probably do already, and maybe even don’t know. Microblogging refers to the act of sharing short posts on microblog platforms like Twitter, Instagram, and even your own website. These posts usually contain less than 300 words, and sometimes a single sentence.

Microblogs: Where can you find them?

Many microblog simultaneously on multiple platforms. A personal finance microblogger might post an image to Twitter, then share it to Instagram and Facebook. All the while linking back to their microblog. This blog content strategy can help increase page views. Although you don’t need to choose one, the nature of social media allows you to microblog across multiple platforms simultaneously.

Create Your Own Blog

Many bloggers microblog because they believe a blog post should not exceed 300 words. Some search engine optimization plugins say that your blog post should be at least 300 words.

You can create a blog by using platforms such as Wix.com and WordPress.org. You need to select a web host when using WordPress.org. We recommend Bluehost because it is affordable at $2.59 per monthly and offers 24/7 support.

An example of a microblog post by Seth Godin


Twitter is often considered the first microblogging platform. Previously, you could only write 140 characters per tweet. Twitter now allows you up to 280 characters.

You can create a “thread”, which is a series of tweets that contains more than 280 characters. Simply reply to your own tweet and add your next set of 280 characters. This can be done as many times as necessary.

A sample Twitter microblog post


Instagram is a social media platform that allows users to share photos and videos with captions or microblog posts. You can upload up to 2,200 characters when you create an Instagram Microblog post. Most people only use 125 characters to summarize their posts. Anything more than that will be deleted. To see the whole post, a user must click “…more.

If you choose to post a longer text than 125 characters then make sure the first 125 characters grab attention. People should stop scrolling and click on the post to read more.

This particular Instagram microblog post has a call to action at the bottom designed to get a response from others.


Medium is my favorite platform for microblogging due to its large readership that can “clap” your work. Readers can clap when they love your article by clicking the “clap” button (up to 50 times per article). It’s like applause. You can get paid for every clap you receive if you choose to monetize the article. It’s a great way to make some money microblogging.

Medium allows you to write unlimited words. The article’s length is indicated at the top. You can also include comments at the bottom of every microblog post to highlight interesting sentences.

This on Medium has 133 claps and 12 responses.


Facebook is a microblogger’s best friend with 2.45 Billion monthly users. It also has the highest maximum character count, at a staggering 63,206 characters. Microblogging on Facebook is a way for people to share a few sentences.

Your posts will be visible to everyone who likes your Facebook Page microblog. You can also be found if someone searches keywords in your post. You can choose who sees your microblog post on your Facebook page: friends, family, or you.

The Budgetnista uses this Facebook microblog post to share a few facts and then link to her blog post.


I met one of the co-founders at Pinterest during a blogging conference a few years back. The founders of Pinterest wanted a visual search engine and not a social media channel, I discovered.

You will only see images and videos when you click on a post in a Pinterest feed. You will then see the caption or microblog post to the right of each image/video. If you click on the image/video once more, you will be taken to the URL of full article or post. These are usually found on a website or blog.

Your microblog post title should not exceed 100 characters. You can also write as many as 500 characters. If you have more to share, link the pin to a post that is allowed on another platform. You can link to your regular blog posts or an Instagram post.

img alt=”Sample Pinterest Post by REI” data-ll-status=”loaded” src=”https://fitsmallbusiness.com/wp-content/uploads/2020/08/Screenshot_Pinterest_sample_post_by_REI.jpg”/>

REI’s Pinterest sample post

The Pros and Cons of Microblogging

Microblogging lets you share content on a variety platforms with your audience. A reader can implement a microblog post with a word count of 300 words faster than if they had to read a 5,000 word article on the same topic. You won’t rank well in search engines if you have short content so your reach will be limited.

Pros Cons
It saves time. Writing microblog posts takes much less time than writing traditional blog posts. This allows you to keep in touch more frequently with your followers. Long content is preferred by search engines: According to SEMrush posts on the first page (SERPs), contain 1,890 words. It is possible that you will not be able answer the reader’s question in less than 300 words.
It’s likely that you already do it. You are probably posting on social media every day. You can increase the value of microblog posts by creating evergreen content . This content is not only relevant for a specific season, but also includes posts that are always relevant. The reach of posts is limited. You won’t rank on the first page in SERPs so you need to find traffic elsewhere. To get people to view your content, you can use hashtags or run ads.
Readers can put their ideas into action faster. If you share microblog posts that have quick and easy steps, readers will see immediate results. This is especially useful if you intend to sell anything to them. If your free content is as good as this, you can imagine how your paid content will look. Your content could disappear: When you use any other microblogging platform than your own WordPress blog, your audience is built on another platform. Your content can go with the network if it ceases to exist (such as Vine or Myspace).


Bottom line

You can quickly create content on any social media platform, blog platform or website. You can increase your authority and expertise by creating posts on a regular basis.