Mobile devices are becoming more popular as people browse products and look up local businesses. Dimensional Research’s 2012 Wanderful Media survey found that laptop computers are the most popular device used by participants to browse, review, find stores, purchase products, and do other online shopping activities. Smartphones are close behind at 75 percent. These devices are more popular than tablets and desktop computers, with 67 percent and 53 percent, respectively.
How to integrate mobile
Independent retailers need to incorporate mobile technology in their business operations in order to capture the growing mobile adoption. This can be done in smart, cost-effective ways. Independent retailers need to ensure that their websites can be viewed on smartphones and tablets. Every website can be viewed on a mobile browser. If you want them to function optimally, however, they must be built for this platform.
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For example, large fonts, images, and buttons work well on the internet but take up too much screen real estate on small screens. You can resize fonts, images, and buttons to make them more suitable for smaller screens, such as touch-screens. Your address and phone number should not be less than 44 pixels high. This allows potential customers to easily tap the numbers with their fingers. Site content may need to be shortened or removed in certain cases. You can ask a consultant to build a site that is mobile-specific or responsive for all devices.
Businesses must also ensure that their physical addresses and phone numbers are correct and easily accessible on mobile sites. According to Google’s smartphone survey, 49% of mobile users search for information about local businesses by calling the business, while 49% search for it on a map. A simple phone number and address can increase foot traffic to your store. Companies can use free online resources to test their websites for mobile readiness. These resources include W3C mobileOK Tester, and MobiReady.
Images are for sale
A post with lots of images is loved by the average web user. This is especially true for shopping. According to an infographic from MDG Advertising , high-quality images are crucial to shopping. Clear and detailed images are valued by 67 per cent of consumers. They carry more weight than product information, full descriptions, customer ratings, and even customer ratings. 60% of consumers will choose a local business listing that has images. eBay’s picture-quality requirement site provides information about what constitutes a clear and detailed image. It also has details on the minimum requirements to post the best photos that represent your products.
What buyers have to say
A Kentico Digital survey found that 85 percent of smartphone users use their smartphones to compare prices, information, and company products before purchasing. Three quarters of smartphone and tablet owners believe that the company’s mobile site plays a major role in their purchasing decision. 44% of smartphone and tablet users stated that they won’t return to a website that isn’t mobile-optimized and 52% said they wouldn’t return very often. It’s easy to see how many sales opportunities you’re losing each day if your site isn’t mobile-optimized.
Independent retailers have an exciting opportunity to be connected in a mobile world. However, it is a challenge. Companies without mobile integration will appear more outdated as mobile device usage grows. In today’s competitive marketplace, you need every advantage possible.