It is becoming increasingly difficult for consumers to pay attention due to the constant stream of promotions and advertisements. It is important to communicate a message that doesn’t focus on selling in a noisy world. Instead, it should be about building a relationship with customers. The email newsletter is one of the most powerful tools a retailer has for building relationships. It may be time for a redesign of your newsletter or launching a new campaign. These are the four most important elements you should consider.
The Subject Line
It’s easy to spend hours searching the Internet for help with writing subject lines. You’ll find many conflicting opinions. Keep it brief. Don’t make it too long. This is the key. Consistency is the key to success. To create consistency, you can name your newsletter and use that name as the subject line. This will make it easy for readers to recognize the newsletter every time it arrives in their inbox.
It is equally important to answer the reader’s question, “What’s it worth to me?” How will you make your newsletter more interesting for them? It could be the latest trends, seasonal tips, or a coupon. Make sure you are clear and tell your subscribers how they will benefit from receiving your newsletter. These are two principles that can be followed in a subject line like “ShopTalk: Fall Trends Inside”.
See our products:
- Magento 2 point of sale
- Shopify pos integration
- Bigcommerce pos app
- Woocommerce POS
- Netsuite POS
- Commercetools POS
The Human Connection
People naturally feel attracted to others. The best way to create and maintain a connection is through human contact. You can share personal stories, such as birthdays, engagements, and new additions to your family, through your newsletter.
A special feature about your most loyal customers is a great way to build a connection and keep your audience interested in your emails. These are the people you know: Betty Sue, who stops by your store every Thursday to look at the latest book arrivals. She also picks one for her husband each week. Tom Jones, who loves surprising his wife and finding little treasures at your store, and Jane Smith, whose children often get a reward for doing good deeds. Sharing stories like this is a great way to make friends.
As with all marketing materials, an email campaign is a complement to human behavior. People are creatures of habit so you should keep your newsletter subject line consistent.
A column that is dedicated to a particular topic can be one way to go. It should be given a name and included in all your newsletters. You might want to keep your garden center’s focus on the current season and what your customers should plant each month. Boutiques might focus on fashion trends and offer tips for accessorizing. This is a great way to promote new product launches.
The final and most important thing is that the perfect newsletter contains a call to action. This is a direct way to let your readers know what you want them do. You can say, “Stop by today to save 20% on one item,” “Enter for a chance to win a gift basket,” or “Give us feedback.” Don’t overdo it with unnecessary information.
Email newsletters can be a great way of building a relationship with your customers. These simple elements can be incorporated into email campaigns to increase open rates, click throughs, and customer engagement.