My first Large inventory mistake

I will never forget my first major inventory mistake. It happened in 2006. I had been working for LivingDirect, an internet appliance retailer. I thought for sure I’d get fired. LivingDirect sold icemakers, air conditioners, refrigerators, and similar appliances. I…

12 New Ecommerce Books for Summer 2021

For your summer reading list, here is a batch of new ecommerce publications. There are names on multichannel marketing, blockchain technology, startup strategy, funding your business, and generating videos that are successful. I compiled this list using Amazon. From Amazon’s…

Reading List: Mark Fitzsimmons of Xigen

“Reading List” is an occasional series where we request ecommerce professionals to name a few of their favourite books and sites and tell us why they read them. For this setup, we grapple with Mark Fitzsimmons. He’s managing director at…

Can Facebook’s GlobalCoin Effect Ecommerce?

For many years, rumors have swirled about Facebook’s entrance into cryptocurrency while the social networking giant worked quietly to find out its approach. Details are emerging. In this post, I’ll clarify Facebook’s strategies and the impact on ecommerce merchants. Facebook…

Temporary setbacks have helped my business

Every online merchant dreads a telephone call or email from an unhappy customer or provider. However, as disagreeable as they are, those emails and calls often present opportunities to enhance an aspect of operations, merchandising, or pricing. Here are examples…