Last but not least, on our list for popular ways to monetize a blog, you can create private communities and memberships that allow restricted content access and charge for it.
A variety of tools are available to help you create a membership site, or gated content for your blog.
Some tools provide limited starter plans for free, but on average you will pay $25-$200 per month to access these membership platforms. You can make a popular, high-demand membership site and earn hundreds to thousands of dollars each month.
Build Your Blog Audience
Blogging is not the Field of Dreams saying, “If they build it, they will follow.” If you want to grow your audience, you must market and promote your blog consistently. Smart search engine optimization (SEO), is also necessary. To make money blogging, it is essential to increase your blog traffic.
Blog Marketing & Promotion
There are many ways to spread the word about your blog. Lead magnets are giveaways or freebies that your audience wants to build their email list. You can also promote your blog via email marketing, social media and paid ads.
To get your blog out there, you can collaborate with other bloggers who have large audiences. You can do this by appearing on a podcast, at an event or volunteering to guest blog. Your chances of making a living with your blog are higher if you’re able to promote it well.
Create compelling lead magnets for blog promotion & marketing
It is a good idea to make it tempting for people to subscribe to your email list or visit your blog. A lead magnet is an excellent way to reach a targeted blog audience.
Here are some examples of lead magnets that you can make and offer:
- Cheat sheets
- Short courses for free
- Case studies
- Free Book Sample (Read Chapter 1)
- Trials are free
- Coaching session free
- Samples of products
Your lead magnets don’t have to be time-consuming. It’s important that you make something your audience values enough to sign up for your email list in order to receive the prize. This allows you to build a relationship with your visitors via email marketing. It is one of the best ways to monetize a blog.
The Gimme Some Oven blog offers free recipes as a lead magnet to its audience. Source: gimmesomeoven.com
Use email marketing to promote your blog
Email marketing is essential for you to be able to communicate with your blog visitors. Not waiting for them to return to your site or find one of your posts via social media.
The 2020 HubSpot State Email Marketing Study shows that 99% of people check email daily and that 59% of them believe emails have an influence on their buying decisions.
If you are serious about making money with your blog, and don’t have an email provider yet, it’s time to do so. You should also create a lead magnet (or two or three to test) to help you grow your email list.
Don’t use a one-size-fits all strategy when you send emails to your audience. Segment your audience based upon their interests. This can be done by looking at the articles or lead magnets that they have downloaded from your website. Segmented email campaigns perform 7620% better than generic ones, if they are highly relevant.
According to the DMA, segmented email campaigns drive 760% more revenue than one-size-fits-all campaigns. Source: campaignmonitor.com
Make your blog more popular by using social media
Bloggers are familiar with popular social media channels such as Twitter, Instagram, and Facebook. LinkedIn is a great platform for business bloggers. Social media marketing can help you increase your online presence as well as drive more traffic to the blog.
Social media has a problem. While you can control what you post, you cannot control what your followers see. You’re unlikely to see 2% to 7 percent of your posts in your followers’ news feeds because there’s so much competition.
It is important to think about your social media strategy. You should create great posts on a regular basis. The social media platforms are looking for timely and engaging posts. They reward people who create high-quality content. Your posts will be seen more often if your fans engage with them through comments, likes and shares. Your blog traffic can be greatly boosted by a viral post.
This grammar quiz went viral, with 5.4 million shares on Facebook alone. Source: buzzsumo.com
Pinterest and YouTube are important to consider when creating your social media strategy. These social media channels function in a similar way to Google as content search engines. These channels allow people to search for relevant topics and they can find your content if it has been optimized for that channel.
YouTube and Pinterest have been known to drive significant traffic to blogs. YouTube is used by more than 58% of internet users, so you have a large audience.
Some bloggers report that Pinterest is an effective tool for them. They claim that between 50% and 92% of their traffic comes through the channel. Since I began using Pinterest to promote and grow my blog, I was skeptical. In just a few months, Pinterest brought me more than 30% of my traffic.
The Midwest Foodie blog receives nearly two-thirds of its traffic from social channels, and nearly 92% of that comes from Pinterest. Source: midwestfoodieblog.com
Create a powerful blogger outreach strategy
Successful bloggers realize that passive marketing strategies and promotion strategies are not enough to guarantee their success. They create active blog outreach campaigns. Blog outreach refers to reaching out to influencers and bloggers to promote your blog content, as well as your expertise in the niche.
Blog outreach has two major benefits. Blog outreach can increase your online visibility. This can help generate more traffic to your site and, in turn, generate higher blog profits. Blog outreach is a way to get influential websites and bloggers to link to your blog. These are known as backlinks. Google will rank high-quality backlinks as a sign that your website is quality. This can help Google rank your blog posts higher on search engine result pages (SERPs).
Search Engine Optimization can increase Google Rank
Ranking high on Google is a huge benefit for bloggers. Higher rankings for your posts in Google search results will increase your chances of getting more people to visit your site via Google. A solid search engine optimization (SEO) plan is the best way to increase your blog’s ranking. It includes optimizing each blog post to increase its chances of being found on Google.
I don’t want you to underestimate the importance of proper SEO, nor do I want you to think that by choosing the right keywords you can rank No. 1 on Google for all your posts. Keyword research is very important but it’s just one of many steps you’ll take to optimize your site for search engines.
Building Expertise, Authority and Trust
Google wants its users to find the best answers for their search queries. Google uses this information to evaluate the content of your blog in relation to the Expertise Authority and Trustworthiness that your blog displays.
A well-written post that is relevant to the topic at hand is one way to prove your EAT on Google. If your post contains only 1,000 words but your competitors have 3,000 words, it may be an indicator that your post is less thorough than others. This doesn’t necessarily mean that longer posts are better. It just means that they’re more relevant to the topic at hand. However, the average word count of the number ranking on Google was 2,416 according to a serpIQ study. This doesn’t necessarily mean that longer posts rank higher. It just means that top posts are more likely to have longer words.
Google Rank: Primary Factors That Affect Your Blog’s Google Rank
Google considers backlinks from authoritative websites a proof of authority. This is why it is important to promote blog outreach. Google also appreciates high shares of your content as evidence that it is credible.
Google considers many factors when ranking your website. These are some questions you can ask to find out if your blog meets Google’s basic SEO criteria.
- Is your sitemap available?
- Are your blog’s contents well-organized? Do they have a high level of relevance and show depth of knowledge?
- Is your content keyword rich and not keyword stuffed? Are you using natural language as opposed to trying to trick search crawlers with unnatural language?
- Your website is easy to use, quick loading, and responsive so that it can be viewed on any device.
- Are your meta descriptions and page URLs accurate representations of what pages are on your blog?
On-Page and Off-Page SEO
There are two types SEO. On-page SEO is the first. This is what you do on every page and blog post to optimize it for search engines. The Yoast SEO plugin , which is the most widely used on-page SEO tool in WordPress, is the best. Off-page SEO is the second type. This includes all you do “off” your page to improve your visibility and reputation with search engines like building backlinks and creating sitemaps.
On-page SEO is something that bloggers tend to pay little attention to. Bloggers tend to neglect their off-page SEO efforts. This is where you can help your business gain a huge advantage. Optimize your blog with the best off page SEO techniques.
There are several levels of SEO that start at the basics and build to helping you achieve top rankings on Google. Souce: moz.com
Track & Measure Blog Results
If a business doesn’t know how it is performing, it won’t be able to stay in business. You must be able to monitor key factors such as revenues and expenses, as well key performance indicators (KPIs), for your blog.
I recommend QuickBooks and FreshBooks to help you keep track of sales and costs for your blog. These simple-to-use tools will help you keep track of how much you are making from your blog. These tools will also ensure that you are prepared for tax man.
It is important to monitor your social media performance and advertising metrics for any paid ads that you place. Monitoring your email metrics will help you identify what is working and what isn’t so that you can improve your campaigns. Monitoring different metrics can help you assess whether your time and money have been well spent.
- Total sessions This is the total number of sessions that have been started on your site. If a person visits five times, it counts as five sessions.
- Total pageviews : Sponsors and advertising networks will often request your total pageviews to determine if they want to work with or against you.
- Acquisition overview This shows you the source of your blog visitors, including organic search, social media channels or simply by typing in your URL.
- Conversions If you specify conversion parameters, Google Analytics will track your conversions.
- % New Users vs. Returning Visitors: A great way to measure loyalty is to see how many people return to your blog. You can easily track the success of new campaigns by watching how many people are visiting your blog.
- The average session length: The longer your visitors stay on your website, the deeper they will be engaged with your content.
- Site content Keep track both of the most popular posts and those that aren’t so popular.
With Google Analytics, you can track where your blog traffic is coming from.
Google Analytics reports can be adjusted to include any period. This will allow you to better understand the growth of your audience over time. It is possible to compare time periods. This is especially useful when you are comparing year-to–year stats and seasonal performance.
When analyzing your business results, website statistics merely give guidance about how you are doing. It is important to know if you are actually making more than you are spending.
Like planting a tree, you don’t expect it to grow overnight. You can make money with smart strategies and careful nurturing.
This infographic shows four different ways to measure return on investment (ROI) for your blog. Source: fronetics.com
FAQs (Frequently Asked Questions) about how to make a living blogging
A few questions are frequently asked by bloggers. Here are the answers to some of the most common questions about how to make money blogging.
How can a beginner blogger make money?
You may not have enough traffic to advertise on your blog as a beginner blogger. People who just started out may choose to sell digital and physical products as a money-making strategy. Affiliate marketing is the most popular way for beginners to make money.
How much money do bloggers make?
How much money bloggers make is a matter of opinion. Bloggers can earn anywhere from $1 million to $20 million annually. Bloggers in the middle tier earn between $60,000- $120,000 annually. For those just starting, they can earn between $20,000 and $40,000 per year. Blog owners who treat their blogs as a business seldom make more than a few hundred bucks per month.
How can bloggers make money?
Bloggers make money by combining monetization strategies such as affiliate marketing, sponsored posts and advertising. They also sell their own digital or physical products. For example, creating online courses is rapidly becoming a popular way for bloggers to make money.
Is blogging dying?
Some people wonder if blogging is on the verge of disappearing with the rise of podcasting and the popularity of vlogging. But it’s not. According to Statista the USA has 31.7 bloggers and this number is expected to increase.
What is the right time to stop blogging?
If you don’t have time or the desire to invest wisely in your blog, it is worth considering quitting. Although you can slowly grow your blog, if your blog is treated more as a hobby than a business with a solid plan for business, it will likely never make much money.
What makes blogs fail?
The number one reason blogs fail is because they don’t have a strategy, business, monetization and promotion plan in place. Blogs fail because they lack strategic content, business, promotion, and monetization plans. It is impossible to be a good blogger and not take care of the other important aspects of creating a successful blog. Your blog will fail.
It’s possible to create a blog that makes money, but it is not as easy as many blogging experts would like you to believe. Your blog should be treated as a business. You must decide the best monetization strategies for your audience and yourself. Promote your blog and drive traffic to it. You must also track and measure your performance so that you can improve over time. If you can do these things, blogging will allow you to make a good living.