Made in Russia: 8 brands for cross-border consumers

Exports from Russia consist mostly of natural resources — oil, gas, wood, stone, uranium. Russian consumer goods like apparel, jewelry, and electronics don’t have powerful positions on the international marketplace. But things are changing gradually. Supported by the government and private investors, Russian producers are trying to find foreign customers.

In this post, I will discuss consumer brands that are popular in Russia which could appeal to cross-border buyers.

Apparel

There are hundreds of apparel manufacturers in Russia. It’s hard to select just two of these for this report. I have chosen Kotofei and Forward because of their prominence across the whole country.

Kotofei has become the most popular brand of children’s shoes in the Russian Federation. The business began in 1936 at a small town near Moscow. Today it’s three manufacturing sites with over 1,500 employees and 120 branded stores across Russia. Kotofei sells more than 2 million pairs of children’s boots, shoes, moccasins, and shoes each year.

Kotofei concentrates on the quality and security of its products, with many certifications from International Standards Organization (ISO), in addition to other awards.

Forward is the first national sportswear brand. It is the official provider of the Russian Olympic team and 200 other national teams in 60 sports. Forward is the only sportswear brand granted an exclusive right to exhibit the official logo of Russia on its own products. The brand is highly appreciated by President Vladimir Putin and is endorsed by Fedor Emelianenko, the mixed martial arts legend.

Forward’s apparel emphasizes high performance and is frequently tested by athletes.

Souvenirs

Travelers to Russia often buy souvenirs as mementos of the excursion. What follows are souvenirs that could appeal to customers outside the country.

Hermitage Museum. The Hermitage Museum in St. Petersburg was founded in 1764 by Empress Catherine. It contains over 3 million pieces of art: paintings, sculptures, decorations, accessories, jewelry, books, and other things.

The museum provides high-quality reproductions and replicas of famous works. The museum collaborates with global resellers who appreciate art and history.

Kalashnikov. I was amazed to learn that Kalashnikov produces goods aside from weapons! Its t-shirts, hats, coats, camping and hunting gear, bags, and umbrellas are popular across the world.

One could argue that Kalashnikov is the pride of the Russian nation. Offering Kalashnikov branded apparel, souvenirs, and accessories on your online store could draw in new visitors. The company does not publicly sell real weapons. However, it does offer full-size replicas. They feel and look like real firearms, but not fire.

Luxury goods

Russian producers historically have strong expertise in creating luxurious accessories utilizing precious metals, organic substances, and gems. This tradition remains active.

Amberhall provides a complete variety of accessories and jewelry made from pure amber, the traditional gemstone of Russian nobility, aristocracy, and, in actuality, all Russians. Amberhall was founded in 1995 by fans, artisans, and amber fans. Its manufacturing facility is in Kaliningrad.

Bahmetev. The first Bahmetev glass and crystal factory was set in 1764. Since that time, it has generated art, luxury, and tableware products for Empress Catherine, the aristocracy, and the church. Due to its elegance and quality, Bahmetev was the first luxury manufacturer granted the right to affix the state emblem of Russian on its own products.

The brand isn’t as popular as it was, but it still generates lavish tableware, vases, chandeliers, lamps, and other souvenirs. All are made from silver, crystal, or glass in the traditional style of the nineteenth century.

Beauty and wellbeing

Russian beauty brands aren’t well known outside the country. The industry hasn’t been strong in Russia. It’s typically replicated European brands. However, some beauty and health manufacturers have thrived. Here are just two of them.

Natura Siberica is one of the major brands of high quality organic makeup in Russia. The business uses berries and herbs grown in organic conditions in, mainly, Siberia.

The brand is expanding slowly. It utilizes brick-and-mortar resellers in Montenegro, Serbia, Denmark, Spain, Japan, and Hong Kong.

Karelia Berries creates organic food products made from wild berries — lingonberries, bilberries, blueberries, cloudberries, and cranberries. All are accumulated in Karelia, a Russian region bordering Finland. Together with frozen raw berries, the business provides natural juices, nectars, syrups, jams, and candies.

Karelia Berries has received a lot of certificates attesting to the quality of its products, which can be also used by other supplements producing sweets and dairy products in Russia and Europe. The business benefits from the prevalence in Russia of organic products. It’s a powerful”green” brand loved by friendly and consumers to distributors.

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