Magento is the most widely used e-commerce platform in the world, with more than 250,000 merchants. Its ability to adapt to rapidly changing digital trends is the key to its success. Gaining market share becomes easier with new features – according to your company’s terms.
Magento is an e-commerce platform that effectively responds to continuous digital change. It’s easy to adapt and customize to suit different needs. Merchants have the ability to manage their own operations.
The platform has seen its biggest leap forward in the last year with the release of Magento 2. While many current users still use the first version of the platform, those who have used it in the past know that it can fail in challenging situations. This new version focuses specifically on business expansion. This solution is ready to meet all expectations.
Magento offers more than a single solution. There are many editions available to suit different needs. So-called “off-the-shelf” solutions offer separate Magento editions for both B2B and C-level companies. The version for consumers online stores, for example, supports sales at both brick-and-mortar and online stores.
What do Magento users get?
Magento comes with a demo store and extensive documentation. There is also a marketplace to purchase expansion modules and themes at a fraction of the cost. It is easy to get started.
Magento has three versions to suit your e-commerce needs. There is a free CE, licensed EE, and a cloud-based EC version. They all share the same strengths, which allow Magento to support omnichannel businesses in any environment. These strengths include:
- Different needs can be met with customisation
This is Magento’s most important feature. With the customer, we can create e-commerce sites’ themes and layouts. After the design is complete, you can modify each page’s features with a WYSIWYG editor and/or with CSS or HTML code.
- You have control
Merchants can manage their store routines, campaigns, and even structural maintenance by using the control panel.
- Excellent visibility
SEO is a complex task. Google Tag Manager and Optimizer can be integrated depending on which version they are.
- Integrations are easy
For omnichannel businesses, it is crucial to integrate an e-commerce platform of a company with other systems. Magento’s API and structure make it easy to integrate it with other systems such as ERP, POS, and marketing automation.
- Multifunctional content management
Online, great content is essential. WordPress and Magento are connected so that content management can seamlessly integrate with the ecommerce solution.
- Additional extensions
The Magento API is well-developed and regularly updated. This ensures that extensions can also be added to the platform. Magento API allows you to access new features, such as multi-warehouse management. The expanded platform is tailored to your requirements.
Magento offers unique developer networks, as well as modularity. All users can access the results of constant innovation and development through the marketplace. Solteq has also released its own modules.
Magento offers many features. There are many more features being added all the time. The platform is unique in that you won’t be left alone to create your e-commerce solution.