In 5 Easy Steps, How to Start a Sport Blog

Perhaps you are thinking about starting a blog about sports as a hobby. You may also want to turn your blog into a profitable business. No matter what your goals may be, I will show you how to quickly get your blog up and running.

With nearly a decade of blogging experience, I am a blogger and a consultant. This means that I know a few tried-and-true shortcuts that bloggers can use to consistently hit the home run. For new bloggers in sports, my first tip is to make sure your blog is built on a secure and reliable platform.

As your web host, I recommend a self-hosted WordPress site using Bluehost. Bluehost allows you to create a professional-quality blog in any niche starting at $2.95 per monthly.

Visit Bluehost

In five simple steps, you can start a blog about sports.

1. 1. Get clear on your goals for your sports blog

Clarifying your blogging goals is the first step to success with blogging. You can create a hobby blog if you only want to start a blog for a hobby.

Many bloggers I know intend to make a living blogging. That’s quite different from hobby blogging. Understanding how successful blogs make money is essential if you want to build a profitable blog. It is also important to know the key elements of a profitable blog business plan.

How sports bloggers make money

Many monetization options are used by the most successful blogs. While blog traffic and reader engagement are important for blog profitability, the monetization methods you use can also impact whether your blog makes money.

These are the top ways that sports blogs make money.

  • Advertising: Businesses can either sell advertising or join an well-known advertising network such as Google AdSense or Ezoic, which will handle the sales and management of your ads.
  • Affiliate marketing : You promote other products and services, and you receive a commission on sales, leads or any other criteria.
  • Sell products To sell activewear, athletic gear and other products online, you can add an online shop to your website.
  • Sponsored post: Many sports bloggers work directly for top brands and are paid a fee to write brand-sponsored posts.
  • Coaching services Some bloggers offer coaching services to their followers to monetize their websites.

In the first few months of their blogging, many sports bloggers don’t make much. People who have a large following tend to make more money based on the amount of traffic they drive. If you have a long-standing blog and can generate page views in the five to six figures each month, and are able to implement monetization strategies, you could make anywhere from $2,000 to $15,000 a month.

Your sports blog should be treated as a business

If your goal is to launch a blog about sports, you should treat it like any other business. This means that you must have a solid business plan and a competitive analysis. The plan should include information about your brand identity, competitor analysis, blog management and operation plans, as well as basic information about the website.

 

TipLearn More by Reading How To Create a Blog Business Plan. This includes a free template for a business plan.

 

Sports by Brooks is an example of a popular sports blog that covers all types of sports.
(Source: sportsbybrooks.com)

2. Choose Your Sports Blog Niche

Online publishing of sports is highly competitive. There are many top websites that cover every sport, including ESPN, Sports Illustrated and Reddit Sports. You don’t likely have the same publishing resources as these giants, so you will need to find a niche that covers sports for your blog.

You could choose to focus your niche on a specific sport or category. Your blog could be directed to a particular audience based on their athletic level, or other demographics such as gender and age.

You could, for example, start a blog about all sports or just tennis. Then you can narrow your audience by creating content only for women amateurs. You could also create a blog about adventure sports and write about kayaking, mountain biking and rafting.

Blog Niches by Specific Sports Categories, Specific Sports, & Various Audiences

You should target your blog to a sports category You should target your blog to a specific sport A Specific Audience Should Be Targeted for Your Blog
Ball sports Football Fans who support a particular team
Extreme sports Skateboarding Professional athletes
Motorized sports Motorboat racing Semi-professionals
Adventure sports Skydiving Local skydiving team
Aquatic sports Swimming competition Teen athletes
Mountain sports Downhill mountain biking Males between the ages of 15 and 30
Individual sports Golf Amateurs
Sport for teams Hockey Youth under 12

Example of Extreme Sports Blog

Extreme Nomads is a blog that focuses on extreme sports. This blog covers everything you need to know about snowboarding, kitesurfing, and wakeboarding. The blog also reviews products related to adventure sports and covers different areas of adventure sports. Extreme Nomads earns money through advertising and affiliate marketing.

Extreme Nomads is an adventure blog for extreme sports enthusiasts.
(Source: extremenomads.life)

Example of a sports blog for parents of young athletes

Sports Moms United is another example of a niche blog. This blog offers support and advice to moms of young athletes. This site offers a comprehensive directory of resources for sports, which serves as both a service to users and an income source. Site users who wish to be included in the directory pay fees. Advertising is another way that the blog makes money.

The Sports Moms United blog offers support, advice, and helpful solutions for busy moms of young athletes. (Source: sportsmomsunited.com)

Example of a sports blog for female skiers

TheSkiDiva.com is another popular niche blog. It is dedicated to skiing and is only for women. The Ski Diva was founded by Wendy Clinch in 2006 using an Elegant Themes design.

The Ski Diva blog focuses primarily on articles about ski resorts and equipment. The site’s most distinctive feature is its community forum. This forum hosts discussions on a wide range of topics related to skiing. Affiliate marketing and advertising are possible ways to monetize the blog. It also sells branded merchandise through its online shop.

3. Name Your Blog & Acquire a Domain

Once you have established your blogging goals, and chosen your niche in sports, it is time to name your blog. Names that are memorable, catchy, and short (typically less than 18 characters) are the best.

If you are writing about a professional team, it is best to not use the trademarked name on your blog unless you have permission. There are strict guidelines for college and professional sports teams and franchises regarding who and how names can be used.

Here are some examples of sports blog names

Blog names that are memorable can include the sport being featured, the blogger’s name and exact geographical location. Looking for inspiration when choosing a name to your sports blog? It may be helpful to check out other blogs. That’s why I have included some names for sports blogs below.

Popular Sports Blogs
Boxing Scene Grand Slam Tennis Surf to Turf
Blog Hooked on Golf Archery coach Fencing Parents
Saturday Down South Tonys Soccer Academy Southern Pigskin
SEC Sports Fans Austin Kayak Bleacher Report
Score Beyond the Box Liftopia Bike Snob NYC
Let’s go running Women who cycle Pure Sweat Basketball
Kayaking with Ilene Price Mile High Hockey Only Bats
The Snow Chasers Talk Atlanta Addiction to Snowboards
Bike Portland Greatest Hockey Legends Love to Ride Blog
Inside Hoops Run Blog Run The Sand Trap
The Zona Paddle World Archery Hacks
Going Green Keep it on the Deck Tennis Addict
Crazy Pickleball Lady VolleyWood Bad Left Hook

Buy a domain for your sports blog

After you have narrowed down the name of your blog, it is time to check if the domain is available. Any domain registrar can help you search for domain availability. I recommend using Namecheap or Bluehost.

The most popular domain extensions are.com and.net. Some sports bloggers prefer to use the.net extension or.club extension.

Your blog name should be unique to increase the chance of it being available. You will need to change the name of your blog if the domain you are looking for is already taken.

Domains aren’t expensive at all. They cost around $7 to $20 per year depending on which domain registrar. Bluehost allows you to get a domain free for a year.

FInding a domain name on Bluehost is quick and easy.
(Source: bluehost.com)

4. Select a blog platform and set up your sports blog

A free website builder may be a good option if you are only planning to blog as a hobby and not intending to monetize your site. These free options have severe limitations. Blog design flexibility is limited, and you can’t use a custom domain. Most sites that are free won’t allow you to sell anything or place ads on your site.

I recommend that you start your sports blog on a top platform that will support you and your blog as it grows. Wix, Squarespace and WordPress.org are popular blog platforms.

Bluehost automatically installs WordPress for you.
(Source: bluehost.com)

Bluehost offers a self-hosted WordPress for as low as $2.95 per monthly. This isn’t the only reason to choose this route. WordPress is today’s most flexible and scalable platform. It’s used by many of the most successful bloggers today.

One reason WordPress is so popular, WordPress plugins can be used to extend the power of your site. Plug-ins are pre-developed web code that you can “plug in” to your website to add extra features to your blog.

These are just a few of the many things that WordPress plugins can do:

  • An ecommerce plugin such as WooCommerce can be used to create an online store from your blog.
  • Add social sharing buttons to your blog.
  • Yoast is a plugin that improves search engine visibility.
  • Your blog can be linked to your email marketing software.
  • Put a contact form on the blog to make it easy for readers to contact you.
  • A plugin such as WordFrence and Sucuri can increase your site’s security.
  • Use a plugin such as MemberPress to add a membership function to your website.

WordPress is a popular blogging platform. This means that you have more themes options than any other. WordPress themes provide pre-set design parameters to help you create a professional-looking website. Even better, many WordPress themes such as the Envato are specifically designed for sports blogs. These themes make it easy to create your blog quickly, even if you don’t have any design skills.

It’s easy to create a new sports blog using WordPress sports theme, such as this one from Elegant Themes. (Source: elegantthemes.com)

5. Start Blogging

After you have created your blog you can start creating blog content. A few blog pages are required. These include a Homepage, which can feature your blog content, an About page, and a Contact page. Blog posts are the heart of most blogs about sports.

Make sure your blog content is useful for your readers

Sports bloggers who are successful consistently focus on the needs and interests of their readers. Your audience will be better served if you are able to understand them.

To monitor what your blog visitors are reading and what they’re skimming, you’ll need to use an analytics tool such as Google Analytics. You can learn from your readership patterns to create consistent, in-demand content that appeals to your audience.

Sports blogs often include information that informs, entertains, and instructs. Look at blogs and websites competing with yours to get ideas for topics to blog about. Take a look at what they are doing well and what they don’t do so well. Next, create content that will blow your competitors out of the water.

The Little Yellow Ball blog focuses its content on topics that interest recreational tennis players.
(Source: littleyellowball.blog)

Create blog posts with Search Engine Optimization (SEO).

It is important to rank higher on Google if you want to make a living as a blogger about sports. Ranking higher on Google means more people will see your blog posts and, consequently, your blog is more popular. Bloggers who are able to apply basic SEO principles to their blog posts receive more traffic than those who don’t.

One last tip: Promote your sports blog actively

It’s easy to start a blog about sports. As you’ve just seen, it takes only five steps to launch your blog. It’s another thing to keep a blog alive and thriving.

You must market your blog regularly to make it a successful sports blog. You can make money blogging by actively promoting your blog.

These are the top methods to drive traffic and interest to your blog.

  • Host or speak at sports conferences and other events
  • Marketing via social media
  • Blogger outreach–this is where you reach out and engage other bloggers and influencers in order to get attention for your blog about sports.
  • Email marketing
  • Use a content discovery platform such as TaboolaOutbrain.
  • Promoting your blog via paid ads on websites like Facebook or Instagram.

The Lush Palm surfing blog promotes its site on various social channels; it has 19,000 followers on Instagram alone. (Source: instagram.com)

Bottom line

It is easy to start a sports blog. All you have to do is choose a niche and select a domain name. Then, build your blog on the best platform for your goals. Effective monetization strategies are important for sports bloggers. These include affiliate marketing, advertising, niche-related products, coaching, and selling sports-related services. Your blog will be most successful if you create original, compelling content that your target audience loves. Promoting your sports blog will help you achieve great blogging results.