Spam is illegal in several countries, for example, United States and Canada. Nonetheless, hapless and idle marketers often drift into spammy land. In this report, you’ll find the skinny on the best way best to spam just like a professional. Needless to say, in case you wanted to become a responsible email marketing professional, you’d treat this as a list of what not to do.
Never Request Permission
First-rate email marketers want subscribers to explicitly opt in to an email list. While this may be done in a variety of ways, including with a contest or an internet form, the people signing up know they’re providing the marketer permission to send email messages.
In the spammer’s perspective, asking permission to send an email is a waste of time. Instead, focus your energy on simply getting ahold of mails. You have a few alternatives.
- Rent email lists. Some may argue that people on email rental lists”technically” gave consent. But you did not request it, and it’s unlikely they understood they were signing up for emails from just about anyone.
- Create email addresses. You can write a script to guess possible email addresses, such as email@example.com or firstname.lastname@example.org. Whenever someone clicks, you know that you have a genuine person.
- Purchase spam lists on the dark net. A professional spammer would state the dark net is an interesting location for marketing innovation. Simply get a compromised database and you are ready to go.
- Steal email address. A single infected computer can get you hundreds or perhaps thousands of email address. Remember spammers, malware is your friend.
- Harvest email addresses from the Net. Web bots can be friendly and powerful tools for good. But they may also be awful: You could write you to harvest email addresses. The best tools and technologies can be compromised.
Use False or Misleading Header Information
An email’s header has message routing information. This header might describe where a message came from or what the reply address will be.
As a spammer, feel free to correct this information to your benefit. No need to correctly identify your organization, rather pick some information the receiver is very likely to buy.
In case you have been able to infect a person’s computer, you can simply allow his system send the messages to you. This is sometimes easier than manipulating the header.
Ignore Opt-out Requests; Goal Unsubscribes
For a spammer, it may be fun to add an unsubscribe link at the bottom of a message. Whenever someone clicks on the link, consider taking him to an affiliate website or just install malware directly and instantly.
The advantage is twofold.
First, when someone clicks on the unsubscribe link, you are aware that you get a live person and a valid email address which you can hit .
Second, you can earn money if you are generating income from installing or clicks anything like ransomware when someone clicks. You may use the unsubscribe link as readily as any other link in the message. In actuality, the unsubscribe link may be the most productive part of your spam message.
Some savvy spammers will even use a click the unsubscribe as a strong indicator that it is time to send additional messages.
Spam a Lot
Email spam is a numbers game. The huge majority of recipients will not get your message, will not open your message, or will not interact with your message. So you’re going to have to send a bunch of email messages.
Researchers in the International Computer Science Institute ran an experiment back in 2008 on junk frequency and profitability. The researchers really spammed people, sending them into a fake online pharmacy, where they can buy fake Viagra and such. As opposed to accepting a payment card, the fake website counted potential sales and estimated that spammers might earn $7,000 per day.
To create these ill-gotten gains, the investigators had to send approximately 1.7 million spam messages per day to be able to find a .0127 percent conversation speed.
Spammers aren’t afraid to send a great deal of messages. They may even need to send the identical receiver several copies of the identical message.
Remember It’s the Money that Matters
When you only care about the money — and people are simply dollar signs — spam could be simple. For a spammer, it’s the money that matters.