How to start a music blog and make it profitable

How to start a music blog and make it profitable

You are ready to create a music blog but don’t know where to begin. No worries. Six steps are all it takes to start a music blog. This guide will teach you these steps and show you how to make a music blog that earns money.

Over the past decade, hundreds of bloggers have been helped to start their blogs. I have one top tip for anyone starting a blog about music: Use a reliable, flexible blogging platform.

To launch your new music website, I recommend a self-hosted WordPress site. WordPress is the most versatile and powerful blogging platform available. Bluehost is my favorite WordPress hosting option. Bluehost offers reliable, secure and affordable blog hosting. Bluehost allows you to launch your music blog at as low as $2.95 per month.

Visit Bluehost

It takes just six steps to start and monetize a music blog. These are:

1. Choose Your Niche

The first question that you should ask yourself as a budding blogger in music is “What type of blog am I going to start?” This is the best time to be clear about the topics you will include and who your ideal audience is.

Example of Music Blog Niches

A niche is an area of interest or a general theme you want to concentrate on in your blog. There are many niches for music blogs. You can choose to narrow down your niche or go all the way. Your niche could include all genres of hip-hop music or just Boise hip-hop artists.

These niche ideas can help you to clarify your niche.

  • A particular music genre such as hip-hop or metal, rock, rap, rock, rap or dance music
  • Music industry news and trends
  • Music trivia and facts
  • Music technology
  • New music
  • Independent or local artists
  • Review of recorded music
  • Festivals, concerts, and other music events
  • Music lessons or performance techniques
  • Particular musical instruments
  • Your music or your band

You should choose a niche you are passionate about, and you will be able to create content for it over time. Research other blogs that cover the same niches as yours. Take a look at what other blogs are doing well and don’t miss out on any opportunities to create something unique.

It is possible to make the biggest mistake right now by trying to cover every music genre. It is simply impossible to concentrate on the entire music world. It will confuse visitors if you try. The most popular music blogs are focused on a narrow niche.

The Dancing Astronaut blog’s niche is the global dance music community.
(Source: dancingastronaut.com)

Who is Your Ideal Audience For Your Music Blog?

You must consider the niche that you are targeting and then think about who your ideal audience is. You should think hard about who is most likely to visit your website and why they will keep coming back.

These are some examples of audience your music blog could reach:

  • A specific genre of music is loved by fans
  • Music lovers of a certain age
  • Music lovers in a particular area or city
  • Your music and your band are loved by many.
  • Professional musicians
  • Amateur musicians
  • Music teachers
  • Music students
  • DJs

Think about where your ideal audience is online right now. What are they doing online to get music news and information? What content is most appealing to them? Music bloggers will have more success if they are able to understand their target audience’s needs, wants and interests.

Rap music fans are the target audience for the Rap Radar blog.
(Source: rapradar.com)

2. 2.Set Goals & Choose Monetization Strategies

Step 2 is to set goals and decide how your blog will be monetized. This step may seem easy to skip and just go to setting up your blog platform. However, I strongly recommend against it. Bloggers who invest the time to createwell-defined business plan for their blog are more successful than those who launch blogs relying on a “just do it” strategy.

These are the goals that top music bloggers share.

  • Make money by blogging
  • Get attention for your music
  • Promote your music services, such as music producer or DJ services.
  • Be an online influencer
  • Free access to festivals, concerts, and other events
  • Music industry gigs

Take some time now to determine your top goals, which may or not be on the above list.

The Consordini blog features reviews of musical instruments and equipment and monetizes through affiliate marketing and advertising.
(Source: consordini.com)

Top Monetization Strategies For Music Blogs

If you are a blogger and want to make money, there are many avenues you can take to earn a living as well as a side income. These are some of the top monetization methods:

Earnings potential as a blogger is dependent on many factors including audience engagement and blog traffic. It’s a smart idea to employ multiple monetization strategies on your blog if you want to make more money.

The DJ Tech Tools blog makes money through its online store for DJs.
(Source: store.djtechtools.com)

3. 3.

Now it’s time for you to choose a domain name and blog name. Your foundation is your music blog’s name. Blog names that are between six and 18 characters long are memorable, easy to spell, and unique. Blog names with words that describe the blog are more powerful than those that don’t.

Before you decide on a name, make sure to check if the domain has been reserved. This handy domain availability checker by Bluehost can help you do this.

4.Select a Blogging Platform & Set Up Your Blog

The most important decision you will make when setting up your blog, is which platform you use. It can be very difficult to switch platforms later on. You will save time and money by setting up your blog on a platform that you can grow with your blog.

Stable, scalable and easy-to-use are the best blogging platforms. If you want to make money from blogging, I recommend a self-hosted WordPress website. This is the same platform I use when I build new blogs.

Examples of top music blogs and websites built on a self-hosted WordPress platform
(Source: wordpress.org)

WordPress is an open-source, free content management system (CMS), that is used by more bloggers worldwide than any other platform. WordPress allows you to customize your blog with thousands of design templates, themes and plug-ins.

To launch your WordPress blog, you will need reliable and secure hosting. Bluehost hosts starting at $2.95 per month. You’ll also get a domain and custom email address for your first year.

Visit Bluehost

Examples of WordPress themes for music blogs
(Source: justfreethemes.com)

Create a WordPress blog

It is easy to set up a WordPress blog. After you have purchased your domain and chosen a hosting provider, it’s time to choose a WordPress theme. Your blog will look professional and appealing if you have a theme.

You can get your theme from a variety of providers, such as StudioPress and ThemeIsle. There are even WordPress themes that can be used to create music websites. Your WordPress theme will cost you anywhere from $0 to $149 on average.

Next, you will add WordPress plugins on your website. Plugins are pre-developed code pieces that allow you to add more features and functions to your website.

These are some of the most used plugins for WordPress blogs.

  • WooCommerce Adding ecommerce functionality to your website so you can create an online store
  • Akismet Blocks spammy remarks (and most blogs receive a lot)
  • Contact form 7: Creates forms automatically that allow blog visitors to get in touch with you
  • WordFence Provides an additional layer of security for your blog
  • Yoast Search Engine Optimization: Optimizes your blog to increase its visibility in search engines
  • Social Snap:Makes sharing your blog content via social media channels easy
  • Smush image compression and optimization:Reduces file size for images on your blog to speed up site loading
  • Ellementor: Page layout software that allows you to easily create custom layouts for your blog
  • MemberPress This plugin allows you to create a paid or free membership program.

5. Develop Blog Content

Now you are ready to publish content on your blog. Blog content can be published as a page or as a post.

What they do is the main difference between a page on a blog and a post. Pages tend to be more static and have a single focus. Blog posts are pieces of content that you regularly create and maintain via your blog editorial calendar.

These pages are common on most music blogs:

  • Home Page This page is similar to your front door. It’s the primary way that visitors enter your website, but not the only one.
  • About Page: An engaging About page tells visitors who you really are and why you have a blog.
  • Contact Page A contact page is a way for your visitors to get in touch with the site.

You might also want to include a page about your online store and one that features music videos to your music blog.

 

Tip I don’t recommend hosting video directly on your website. Videos are heavy and slow down your site. They also cost more hosting fees. Instead, upload your videos to YouTube or Vimeo and embed them in your music blog.

 

Create Compelling Blog Posts

Your blog’s success depends on how well you can create engaging posts that are interesting and keep your readers coming back. You can create interesting content by paying attention to the happenings in your niche.

These are some common content types you might want to include on your music blog.

  • The best new music
  • Music event discussions
  • Interviews with artists
  • Instructional content
  • Review of music
  • Video music
  • Music playlists
  • Artist profiles
  • Concert schedules

Music blogs rely more on audio and videos than any other type of blog. Music blogs need to have amazing images.

The Obscure Sound blog features interviews with indie musicians.
(Source: obscuresound.com)

Keep creating new content for your blog consistently

Music is constantly evolving. New music and artists are always in the limelight. It is vital to create new content regularly for your blog. You should post new content at least once per week. You can increase the frequency of your posts to help you grow your site faster. However, it is important that you never compromise quality over quantity. You must produce exceptional content if you want to be noticed in the crowd of music blogs.

The Pitchfork music blog has a section devoted to the best new music.
(Source: pitchfork.com)

6. 6.

As a new blogger in music, one of your most difficult tasks is to get the word out about the blog. Three highly effective methods to increase blog traffic are search engine optimization (SEO), bloggers outreach and social media.

Increase Blog Traffic with SEO

Search engine optimization refers to making your blog more easily found in search engines. Ranking higher in Google will result in more people clicking through to your pages and posts.

SEO is all about taking time to research keywords. This is the process of finding and using keywords to match the content that your ideal audience is looking for.

Google’s Keyword Planner is my favorite tool for keyword research. You can access it through your Google AdWords Account. Answer the public, Google Trends and Ubersuggest are also available. My favourite premium keyword research tools are ahrefs, and MOZ.

Answer the Public is a popular keyword research tool for bloggers.
(Source: answerthepublic.com)

Blogger Outreach is a great way to spread the word about your blog.

Music bloggers rarely have a large following within the first few months of starting a blog. It’s important to reach out and get the attention of established bloggers and music industry influencers to help your blog grow. This is blog outreach.

Blog outreach can be done in many ways, including writing guest posts on other blogs, appearing as a host on music podcasts, or reaching out to influential people to offer their services. It is easy to build a network that will be there for you and your music blog over the years by being helpful and offering value.

Promote & Market Your Blog On Social Media

Social media marketing is a great way to build a large following for your music blog. You’re likely to find followers on social media platforms like Instagram, Facebook and TikTok.

As managing social media accounts can be time-consuming, I suggest that you focus on a few social channels when you are just starting out. You may consider hiring a social media manager to manage your social content and increase your following.

The Stereogum music blog has 147,000 followers on Instagram.
(Source: instagram.com)

Music Blogger Success Tips

Your blog is now up and running. You’re adding new content frequently. Although you have the basics covered, there are still some tips to help you elevate your music blog.

Invite musicians to submit their music to your blog

Inviting artists to submit music can increase interest in your blog. Your blog will feature reviews and features from artists that have a larger following than you. They may also share your posts with their followers. Blog audiences love to hear new music, so sharing music is a win for everyone.

Make sure your blog’s visual vibe aligns with your brand

Don’t compromise on design when creating your website. A cohesive brand design should reflect the tone and vibe you want your music blog’s to convey. A bold, in-your face design for a music blog devoted to heavy metal will look very different from a reserved, high-end blog dedicated to classical music.

If you have limited design skills and a tight budget, we can help you develop your brand identity. This includes your logo, basic colors schemes and fonts as well as your blog tone. Fiverr is a great place to find affordable and talented designers.

Example of a brand board for Inkwell Music
(Source: tarragonstudios.com)

You can post lots of music videos to your blog

You should know that music videos are a must-have for blogs about music. Many music bloggers share multiple types of videos on blogs. Videos are more engaging than any other content on your website.

The Metal Injection blog offers six video categories.
(Source: metalinjection.net)

Use Guest Bloggers to Create More Content in a Shorter Time

It can take time to create high-quality blog content. Invite others to be guest bloggers on your website and you can publish more content in a shorter time. While you will still have to approve any content submitted by others, guest bloggers are a great way of building a music blog that is rich in information.

Bottom line

It is easy to start a blog about music. All you have to do is choose a niche and domain name, decide on a blog platform and then create blog content. A profitable blog can be launched by creating great content and using smart monetization strategies.