This year Christmas ecommerce sales are predicted to top $61.8 billion in the U.S., up about 15 percent from last year, based on revised eMarketer estimates. Cyber Monday sales alone could reach $2.2 billion, according to a newly published report from Adobe. These estimates predict significant growth for the online retail sector, particularly relative to brick-and-mortar retail sales.
1 possible — even likely — strategy for tackling the extra operations, customer support, and marketing tasks end-of-year sales represent is to just work overtime. Everybody in the company places in extra hours to get the work done and look after the customers. However, this approach has its own limitations, and at some stage, it might make sense to employ seasonal workers.
When hiring seasonal vacation workers, here are a few pointers that will help you make good decisions.
Hire for Attitude Too
Frequently when supervisors read resumes or employment applications, they are searching for ability — the natural ability to complete some task or task competently — and expertise.
The most apt and skilled candidates should garner a meeting, wherein the hiring supervisor will also wish to think about the candidate’s attitude.
In little and midsize on-line retail businesse,s everybody, including seasonal employees, will have to work side-by-side at a busy, possibly stressful, environment. A worker with positive attitude makes a huge difference in the daily work experience for everybody. The point is, hire happy elves rather than Ebenezer Scrooges.
Hire for Your Brand, Culture
Even small retail businesses can have a special brand and culture. Long-term employees may develop with the culture and brand over time, but temporary employees do not have that luxury. They will need to begin as a fantastic brand fit.
Imagine, for instance, employing a temporary customer service representative to talk with shoppers reside or respond to customer calls and emails. If this seasonal worker represents ideas, habits, or attitudes which are substantially different from the merchant’s new image, the disconnect might be something that shoppers will understand, and it can be something which could ultimately hurt a company’s reputation.
“Great hiring managers look for candidates that will match their new image and tone especially in the holiday season,” job website CareerBuilder states,”Temporary employees should not just look and feel as though they belong working in your company but also they ought to act as though they belong.”
Hire from Several Sources
There are a number of ways to find great seasonal workers, including placing advertisements on job websites, set the position on Craigslist, or perhaps using services such as Pandora to target likely candidates in the local area.
Beyond these, retailers may also tap local schools and universities, retirees, and even church groups or higher school sports boosters.
These last two groups, churches and boosters, will frequently provide groups of individuals that can perform simple tasks in exchange for donations to their organizations. For instance, a small retailer might pay a high school booster club 50-cents per package for processing Cyber Monday orders under relatively close supervision. The boosters may not be fast or even effective, but often the company can provide enough employees to make the job go fast. Some brick-and-mortar retailers use this approach when they allow booster clubs or church groups to prepare gift-wrapping tables.
Hire People You Can Fire
Some online merchants might be tempted to employ family relatives or friends during the holiday season. While these relationships can definitely get the job done, for many businesses it’s ideal to employ a seasonal worker which you may fire if need be.
If the owner of a retail company hired the son or daughter of a close family friend, and that new worker chose to steal something out of the warehouse, how could the consequent employment action affect the family’s friendship? Or, what if a relative was hired hoping to find a little extra holiday money without having to work too hard?
While the objective of hiring is to find workers who are a fantastic match and will do a fantastic job, there will be times when you will need to obtain a seasonal employee out of your organization. This is easier if there are not any outside relationships.
Hire Individuals You Can Re-hire
For holiday workers it may also be a great idea to search for temporary employees which you may hire every year. These may be retirees or people with professions which are usually not functioning when retailers are occupied.
For instance, online retailers in the Pacific Northwest can frequently hire wildland firefighters. These hard working people are generally laid off or used by retailers just part time in November and December. Hire such a person this season, train that individual, and you may have the ability to hire them seasonally for many years to come.