It is almost impossible to scroll through social networks without coming across influencer-marketing. You will see influencers displaying their latest products, such as new makeup brands, candles or snacks.
Influencers find new ways to get sponsored on their favourite platforms, from traditional posts to Instagram Stories that are ever-popular to long videos.
It’s important to remember that everyone can be an influencer when it comes to identifying influencers. John Maxwell said, “To be an influential person, you must first love them before you can try and lead them.” Engaging means that you have at least one person liking your posts.
Let’s acknowledge those who are trying to grow their audience. People post about the products and brands they love because they love them. While they may be hoping for a deal with a brand in the end, they don’t make any money from their posts at the moment.
You might think that influencer marketing is something new and trendy. Influencer marketing was actually started 15 year ago. PayPerPost was the first platform to pay bloggers to create branded content. There was a lot of speculation about it. Experts were skeptical about the authenticity of adding sponsorships or advertising to blogs, since they were often seen as online journals.
This is a problem that influencers today still face. However, those who are able to successfully promote products and services while sounding authentic and real can reap many rewards. People want to purchase from people they trust.
What is Influencer Marketing?
Influencer marketing allows brands to promote their products by leveraging endorsements or recommendations of influencers and content creators via the internet. While blogs and social media are the most popular platforms for influencers, other creators such as podcast hosts or podcast hosts may also be available. Influencer marketing can be a key part of brand awareness campaigns. However, it can also lead to a lot of sales and conversions.
Although influencer marketing was born in 2006, the industry has seen a lot of change over the past 15-years. While Twitter and Facebook were only beginning, Instagram would be joining the social media scene in 2010. Infusers were initially bloggers who shared their lives and promoted the products they used every day.
Although it may seem paradoxical, influencer marketing is vastly different. Today’s influencers still share stories and promote products that they use every day. Many people are now career influencers and make a living from brand sponsorships. It was not possible to consider blogging a full-time job without making a few side incomes.
Today’s influencers have many more options than their predecessors. There are many social media platforms that you can choose from and so many content types they can create. TikTok and YouTube are great options for those who enjoy video. Traditional blogging, as well as Facebook, are great options for those who wish to share long-form posts. Instagram is a great platform for influencers looking to do a bit of everything. Although Clubhouse is still relatively new, influencers will soon find a way for Clubhouse to become a place for their promotions.
Influencer Marketing by The Numbers
Influencer marketing is a very popular tool in marketing right now.
- Nine of the 10 brands use influencer marketing.
If you don’t want your company to fall behind, it’s time for you to explore your options in influencer marketing. There’s bound to be an influencer in your industry that fits your needs, no matter what sector. Don’t worry if you only manage to find small influencers within your niche.
- Earn an equivalent earned media worth $18 for every $1 spent.
Influencer marketing is a great way to increase brand awareness, sales, and get your brand out there. This is a marketing tactic that has a higher media value than other methods. It is important to approach influencer marketing strategically so that you do it right. This kind of earned media equivalence can only be achieved if you work with the right influencers within the right niche.
4 Reasons Influencer Marketing Will Continue To Grow
Influencer Marketing is a popular trend right now. But, it’s not going away. It’s not even finished growing. It will only continue to grow in popularity over the next years. Now is the perfect time to start learning about it and incorporating it into your own strategies.
1. Influencers are more common.
Although it may seem like there are too many influencers, this is not true. There are many opportunities to be an influencer on social media platforms as they grow.
While some will do it intentionally, others will just be sharing their lives and securing a deal with a company that they love. There will be more people who are interested in growing niche audiences. This increases your chances of finding the right person to talk to your ideal customer base, which is perfect for your ecommerce store.
2. The popularity of influencer marketing agencies is growing.
Influencer marketing, like any other business strategy, is becoming more standard. There are agencies that represent influencers, and agencies that help brands find the right influencers to support their strategy. Marketing will continue to expand as influencer marketing business continues to grow.
These agencies can be a great choice for ecommerce businesses that don’t have the time or resources required to keep up with influencer marketing trends. Without having to learn everything, you can still reap the benefits of influencer marketing.
3. You have more content options.
In the beginning, influencers started by writing blog posts about their favorite products. As social media became more mainstream, the types of content that influencers created changed. Video is the most used type of content that influencers can create when promoting products. Video has shown incredible power on Instagram, Facebook Live, YouTube, TikTok, and IGTV.
It is easy to wonder about the next big trend for influencer marketing, given the popularity of podcasts, and the introduction of audio-only apps such as Clubhouse. We may not have the answer but we know that it will evolve. Joining new platforms can help ecommerce brands be ready to capitalize on new and innovative content and platforms. Influencers are more likely to be interested in working with you if you have a strong following on that platform.
4. Influencers show more of their reality.
Influencers are returning to their roots in many ways. People are more inclined to see posts that haven’t been edited in recent years. People don’t want someone telling them what they should do. They want to see the reality. They want to see influencers fail and have bad days, then get up and carry on.
This transparency has led to more people trusting and following influencers. It also means there is more opportunity for people to view and purchase sponsored content. Influencers can help ecommerce brands reach more people, especially if they don’t hide the best, most-filtered aspects of their lives.
Ways Ecommerce Stores Are Using Influencer Marketing
All types of businesses can benefit from the influencer marketing approach. Celebrities work with big brands to promote their products. Entrepreneurs just starting out can find ways to work with influencers who have already built their networks. Influencer marketing is a key component of ecommerce. If you haven’t joined yet, you should.
1. To promote their store.
Influencer marketing is a great way for ecommerce brands to promote their online stores. It’s simple for influencers to link to your online store when they are talking about your brand or products. It’s actually easier than telling someone to visit Target or “wherever books can be sold”. Instead, they can link directly to your page. This makes it less likely that potential customers will get lost.
Tip: Give influencers specific links to your page or create a code. You’ll be able track and monitor the ROI of influencer campaigns.
2. 2.Share user-generated content.
Influencer marketing has another great advantage: User-generated Content (UGC) you can share. Trusting other people is more important than trusting brands. It can be difficult to find content and images from people outside your team. You can request to use the content of an influencer when you are working with them. You’ll then be able to republish their content. This will show your audience that you have a partnership with the influencer, as well as their images, copy, and copy.
Tip: Make a plan to share UGC so that you maximize the benefits. You can save your UGC for a product if you know that you are promoting it soon so that you have maximum effect.
3. Get testimonials from influential people.
Each brand needs testimonials, but customers sometimes don’t remember to leave reviews or share their experiences on their websites. You can get their testimonial and story by working with influencers. You can give more social proof to potential customers by putting their information on the whole site or just the page about the product they reviewed. This will help them feel more confident buying.
Tip: Describe the type of testimonial you would like from the influencer in the beginning of your campaign. This will ensure they have all the ideas and content you desire in their testimonial.
4. Promote your product with an influencer.
A discount is a great way of increasing your sales and ROI when working with influencers. First, having a discount code for the influencer will enable you to track their conversions. People will be more inclined to make a purchase if they are able to save money. That can sometimes be the turning point that inspires people to visit your shop and make the purchase.
Tip: You can negotiate with the influencer for a percentage of every sale made using their code. This will encourage them to be more thorough in creating their campaign.
This was something we mentioned earlier. However, micro influencers are a great way to get noticed, especially by ecommerce brands. As long as they have a high engagement rate, don’t be afraid to work with someone with a smaller following. It can be easy to believe that you must choose an Instagram influencer with at least 10,000 fans to take advantage of the swipe up feature. But, this is false. This is not a requirement for a successful campaign. They can instead rely on their connections with their small following to motivate them to buy or learn more.
Tip: Make sure to check the engagement rate of their posts. Influencers who have large followings may buy instagram followers to get there. These followers are fake and won’t engage with your campaign or buy your product.
How to Build an Influencer Marketing Strategy
Once you are ready to integrate influencer marketing into your overall marketing strategy, it is time to create a strategy. A strategy, like any other marketing tactic can help you be thorough and methodical. Once you have an idea of what you want from influencer marketing, you can create a method for measuring your progress to track it.
1. 1. Document your goals, key performance indicators, and document them.
Every strategy starts with goals. There are many goals that you can have when you think about influencer marketing. Although the obvious goal is to make sales, there are many other goals that can be achieved by working with influencers. Here are some goals:
Building Brand Awareness
Your brand name will be known to thousands of people through influencers. Because they are learning about your brand through someone they trust, they will be more likely to follow your social media accounts or learn more about your company.
Attracting a New Target Market
Working with an influencer is a great way to make your ideal customer more attractive. It will take some effort on your part to convince the influencer that your brand is right and relevant to their audience. Because they have worked hard to build their following and gain their trust, influencers often protect their audience. If you can work with an influencer to develop a solid campaign plan, you can reach new markets.
Facilitating Lead Generation
Influencer marketing is a great way to get more customers and leads. You might ask your influencer partners to help you get your brand’s attention. You could also send them to your ecommerce shop to make sales.
Once you know what your goal is, it’s time to identify your InfluenceGrid allows you to find TikTok users, while Awario lets you discover influencers across a range of platforms. To find influencers, you don’t necessarily need to use these tools. To find #sponsored posts, you can search hashtags. You can then look at their audience to see if it resonates with yours.
Start with your followers. Click on some of the people already following you. You can scroll through their other accounts to see if there are any influencers. This is a great way of finding someone who targets your ideal audience.
Influencer marketing is here for the long-term and will only grow in the next few years. Ecommerce brands can really benefit from working alongside influencers, regardless of their goals. Influencers can help grow your audience, increase sales, or just spread the word about your business. It doesn’t matter what, today’s a great day for you to begin your influencer marketing strategy.