My first Large inventory mistake

I will never forget my first major inventory mistake. It happened in 2006. I had been working for LivingDirect, an internet appliance retailer. I thought for sure I’d get fired. LivingDirect sold icemakers, air conditioners, refrigerators, and similar appliances. I…

Can Facebook’s GlobalCoin Effect Ecommerce?

For many years, rumors have swirled about Facebook’s entrance into cryptocurrency while the social networking giant worked quietly to find out its approach. Details are emerging. In this post, I’ll clarify Facebook’s strategies and the impact on ecommerce merchants. Facebook…

Temporary setbacks have helped my business

Every online merchant dreads a telephone call or email from an unhappy customer or provider. However, as disagreeable as they are, those emails and calls often present opportunities to enhance an aspect of operations, merchandising, or pricing. Here are examples…

3 Tips for an Ecommerce Marketing SWOT Analysis

A SWOT analysis — strengths, weaknesses, opportunities, and threats — can help a ecommerce business improve its marketing, find new methods to promote its brand, and avoid competitive threats. Listing a business’s marketing strengths and weaknesses, however, might not be…