“Build it and they will follow.” This is not a complete lie in thought leadership. But it’s just half of the story. There is lots of evidence that thought leadership content can build B2B brands and drive commercial results, especially when it’s done well…
J.C. Penney’s newest customers are a surprising demographic — millennial moms. This demographic makes up 45 percent of J.C. Penney’s revenue and drives much of the company’s growth and customer count. CNBC heard Sheeba Phillip, J.C. Penney’s vice president for marketing strategy and…
The holiday season — the busiest, most lucrative time of year for retailers — has passed, but that doesn’t mean the opportunity to drive revenue and garner good will among your customers is over. Even though e-commerce sales continue to…
U.S. retail sales unexpectedly fell in January, recording their biggest drop in nearly a year. According to CNBC, The Commerce Department said on Wednesday that retail sales decreased 0.3 percent last month, the largest decline since February 2017. Data for December was…
Brick-and-mortar stores are under pressure to reduce costs, shrink, compete online, grow omnichannel and improve customer service in the new retail landscape. Retailers who are competitive and know their customers must provide relevant training to their workers. This will enable them…
Geekwire reported that Starbucks is testing a new Wi Fi login process in U.S. stores. Customers are asked to enter their email address before connecting. Starbucks has asked its customers to accept the terms and conditions to connect to its public network…
Yesterday’s keynote presentation at the Shoptalk conference was given by Jeff Gennette, CEO, Macy’s. Gennette described the company’s transformation strategy in order to recover from some tough years. The core of Macy’s transformation is giving customers choice. Gennette began his presentation by sharing…
Walmart Inc. yesterday announced it had signed a definitive agreement with Flipkart Group to be the largest shareholder. Flipkart Group is an e-commerce firm based in Bengaluru in India. It’s a global leader in electronics and large appliances as well as…
Clay Johnson, Walmart’s executive vice president and CIO isn’t afraid of failing. This was the key insight Clay Johnson gained from a conversation he had with Debbie Hauss (editor-in-chief, Retail touchPoints) at the Retail Innovation Conference this week in New York City. Johnson stated,…
According to an annual survey by Prosper Insights & Analytics and the National Retail Federation (NRF), Mother’s Day spending will reach a record $23.1 billion this year . Eighty-six per cent of Americans intend to celebrate Mother’s Day. They will spend…