Five LGBTQ+ entrepreneurs promote inclusion all year Pride Month is a 30-day celebration of the LGBTQ+ community. It takes place in June. On company logos, PRIDE-themed merchandise, and store windows, you can see the rainbow flag. These displays are an easy way…
6 Marketing Strategies for eCommerce Brands on Memorial Day Your brand can get the summer shopping season off to a good start with the right marketing strategies eCommerce brands have the opportunity to offer more relevant promotions during holidays and…
Emotional marketing: The secret to brand loyalty A strong emotional marketing strategy can be the key to brand loyalty. Let’s get to the point. What does emotional advertising look like? Emotional Marketing refers to marketing and advertising that uses emotion to get people to…
Top-Tier European Loyalty Programmes that Will Inspire Your Brand Find out how these top European brands win with loyalty. According to Yotpo’s State of Brand Loyalty2022, UK shoppers will gladly participate in loyalty programs. When asked what industry loyalty programs they…
A deep dive into sustainability with AWIE Australia These insights are from women working for sustainable eCommerce companies and will help you learn strategies and be inspired. Sustainability is not just a buzzword. It’s something that brands must embrace if…
Gen Z connections are not only good for sales, but will also improve your brand’s image. Gen Z is the new generation of consumers everyone wants to attract. These shoppers were born between 1997-2012 and have an aggregate buying power of…
Dropshipping is a popular model in today’s tech boom. Shopify is one platform that makes it easy to create an online store. However, it is also important to choose the right supplier. But it is not an easy task. If you don’t want…
Shopify is an eCommerce platform similar to WooCommerce and Bigcommerce. Shopify offers Dropshipping with many advantages over other platforms. Shopify Dropshipping has been a popular choice. We are happy to share how to dropship with Shopify. What’s Shopify Dropshipping? Shopify Dropshipping allows the operator…
Overview API is Application Programming Interface and it’s a common term in technology. You may not be able to fully understand the phrase even if your job is in technology. That’s what I have met many times. Many people liken the importance of API…
You can offer seamless shopping experiences to your customers and help you manage your business more efficiently with the eCommerce POS integration. POS software offers many features, including inventory management, security, reporting, customer management, and eCommerce. It is important that retailers have Shopify…