The appearance is the first thing customers see after opening the package. Is the product just as presented in photos and videos? Does it have the exact colors, stitching, as well as substance?
Item fit is self explanatory — the item should fit well. Irrespective of whether it matches videos and photos, if a product doesn’t match, a painful exchange process will start.
Customer experience is the fourth cause. Was the customer happy with the purchasing and shipping procedure? How did she feel when she opened the package? Was the packaging thoughtful, or was it careless, thrown into a box? Can it include an unexpected gift? The initial presentation is crucial to her satisfaction. A colour discrepancy won’t matter whether the product fits. But when the experience and demonstration were poor, she will probably send it back with a poor review.
Thus merchants should avoid return activates . In my years of running apparel boutiques, I used the following checklist. It kept yields to less than.5 percent (one-half of 1 percent) of total earnings.
Checklist for Slimming Apparel Returns
Increase the possibilities for your products to match. Design (or purchase ) apparel with more conductive cloth. The formula is simple: the more your merchandise expands, the more sizes it will fit and the lower the odds of a return, which can be painful for both sides.
Ensure product quality. Customers wish to get what they paid for. Item quality is paramount to their own satisfaction. Be truthful in product descriptions. Delineate degrees of quality, such as”great,””great,” or”premium.” Then keep your promises. And never sell poor, low-quality products.
Use superior videos and photos. Online retailing changed the shopping experience, from tactile (touch and texture ) to mostly visual. Online selling tools include pictures, videos, and data, such as product descriptions and benefits. But videos and photos are the most significant. Treat them accordingly. Should you invest in an fantastic apparel collection, but the vision is weak, it is all a wasted effort.
Provide comprehensive descriptions, advantages. Many internet stores still use manufacturers’ descriptions. Others attempt to eliminate their very own short versions. Neither will sustain earnings over the long run.
Detailed, customized, and expansive product descriptions earn customers’ trust and entice them to purchase again. Describe why your products are better than competitors. Why should customers buy from you?
Use exact, detailed sizing. Average sizing charts aren’t enough. Provide dimensions for all components of each item. Yes, it’s plenty of work. But it is going to reduce returns and reduced customer-service inquiries.
Show not just the bust, waist, and hip sizes. Also provide sizes of every detail — such as armpit to armpit, inside pockets, and zipper lengths.
Check on every item before shipping. Even superior products can have imperfections. Carefully inspect each piece before sending it. Check seams, threads (cut threads that stick out), and zippers.
Offer excellent pre-sale support. Making it easy for shoppers to ask questions prior to placing the order will reduce yields. Ensure your company is easily reachable. Respond in minutes, in not immediately via live chat or the phone. Shoppers want to participate with individuals, not companies. The more customer-service channels you have, the better. Your agents should be personable and friendly. They could convert visitors to customers.
Make each order seem like a gift. Most fashion shoppers are female. Women care about the facts, including the presentation. They store differently than men. A well-wrapped, amazing gift can impress female clients. Men do not care, typically.
I once conducted a test and delivered half of those packages in regular plastic bags, and half gift-wrapped with glitter hearts, stars, and hand-written thank you cards. The gift-wrapped versions generated much lower yields.
Contain a free bonus with all purchases. During my career, I experienced much resistance from executives to spend additional money on gifts. They considered it an unnecessary expense. My experience proved otherwise.
Quality gifts decrease return prices dramatically. I have experimented with handmade scented soap, bangle bracelets, hair clips, nail decals, and heart necklaces. We wrapped the presents separately and made the whole purchase resemble a gift with a gift. It worked.
You can build an excess buck (for the cost of gifts and wrapping) to the item price. Your advantage from that dollar will be important.