1. Print business cards with product descriptions
The next time you print business cards, squeeze it into a catchy description and/or images of what your site sells to help jog people’s memories. Or make a tiny”booklet” business card to showcase your merchandise. Among the greatest business cards I kept was from a publisher that left a mini-book of the covers of this amazing coffee table books that he produced.
2. Print business cards with promotions
Create a collection of business cards with exclusive offers on the back of these if they sign up to your newsletter, follow you on social networking or upgrade to a premium product. Test the current market and see what makes the best response.
Surprisingly few businesspeople include their whole address in their email signature. Not only is it a pain having to look up their contact information, it is a wasted opportunity! Include your address details, website, social media and website links. You can highlight your latest special offer, coupon code, award-winning, media release, survey, app, Youtube video, or an expo you are exhibiting at or even present jobs at your business. Images always catch recipients’ interest.
4. Raise your profile in the media
Subscribe to the free journalists’ resources, Assist A Reporter (HARO) in the united states, and SourceBottle in Australia to receive daily requests for information about services and products for posts and blog posts that might be relevant to your company. Respond, and your business’s services and products may get featured online or in print. Good for SEO.
5. Boost other business profiles on your site
If you write a website, compile a list of the 10 Best widgets etc in your market. Do a callout on HARO, SourceBottle or ResponseSource in the united kingdom so PR reps and internet retailers contact you to add their product. Once your post is up, ask them to publicize your blog post link on their customer’s facebook, Twitter and blogs! Very Great for SEO!
6. Promote Your site in gift bags
HARO and SourceBottle (I can not speak for ResponseSource as it isn’t free to get the callouts) also list event organisers who need samples and special offers for free gift bags distributed to attendees. You can pick and choose the events (from golf days to important gala charity events) on your perfect target markets, in quantities to suit you, from as few as 20 to 2,000 or more. It’s free and you can select the events (although there is no guarantee they will take your stuff ). Why don’t you test the market at no cost?
7. Put promotions in your invoices
Individuals could throw away direct mail, but nobody throws away an invoice! It’s the one item that’s closely scrutinised by as many as five people, like the secretary who opens it, the account executive who marks it off, the CEO or owner who approves it, the accountant who pays it, and the bookkeeper who records it away. Create some attractive pictures to advertise your most recent product, a sale, poll, newsletter, or whatever you would like to publicise about your site on the bill, and you have as many as five people seeing it.
8. Contain promotions with birthday cards
It’s rare to receive a handwritten birthday card from someone apart from your mother or grandmother. Send customers a card on their birthday and enclose a special offer with it. If they get it at work, they will be so chuffed that even if they can not use the voucher, they will proudly show the card, and perhaps give the special offer to a colleague. I get a good deal of known business this way.