The Art of Cross-Sell and Upsell

The Art of Cross-Sell and Upsell Cross-selling and upselling are terms that you will often hear in the eCommerce industry. Both strategies aim to increase the average order value. However, their approaches differ. Cross-selling encourages customers buy additional products or upgrades to…

Emotional marketing: The secret to brand loyalty

Emotional marketing: The secret to brand loyalty A strong emotional marketing strategy can be the key to brand loyalty. Let’s get to the point. What does emotional advertising look like? Emotional Marketing refers to marketing and advertising that uses emotion to get people to…