Three Keys to Social Media Success

Independent retailers need to be able to access their online audience easily. It’s no longer enough to have a Facebook or Instagram page. Once you have established a presence in social media, it is time to build a following and keep it…

The Three Tenets of Personalization

The Three Tenets of Personalization E-commerce is growing quickly, with nearly $123.6 billion in revenue for its fourth quarter 2016. This has led to a paradigm shift in the way retailers interact with customers and grow their business. Window signage and holiday…

Are Startups Still Using Facebook?

Facebook is a platform that many successful ecommerce retailers have used to build their brands. Particularly, recent direct-to-consumer startup companies like Brandless and Framebridge, Allbirds, Framebridge and BarkBox have built remarkable retail brands almost entirely on social media. National Retail Federation’s…

Ecommerce Sales Boost: Tax Planning

Online merchants are seeing a rise in sales as consumers have relied on and indulged in ecommerce more than usual in the wake of the coronavirus pandemic. Ecommerce orders continued to rise as of April 27th, with an increase in order…

What Social Media Does and Does Not Do

Social media is always evolving. You can post videos and interact directly with your followers via social media. This was especially true during the COVID-19 epidemic. Companies could use these online connections to continue reaching out to customers and maintain their…