2 Approaches to boost Amazon sales

Amazon is a excellent additional sales channel for virtually any ecommerce company. Not only will it provide incremental earnings, but additionally, it provides brand exposure.

In my previous posts, I’ve focused on Amazon advertising options, such as sponsored products and turbo prices, and on Amazon SEO.

In this post, I will expand on two methods that I use to rank higher in Amazon search algorithm and to drive more profitable sales.

The first way is using discount coupon codes on and off the website. The second is using these new buyers to create testimonials, as a greater sales velocity within a compressed time period, coupled with strong reviews, will rank your merchandise higher.

Coupon codes

Generating coupon code discounts is simple. Under the promotions choice choose”Percentage Off.” Once inside that choice, it’s self-directed and simple to set up a coupon.

To make coupon code discounts, visit the promotions option and select”Percentage Off.”

There are a couple ways to use coupons efficiently.

On-site coupons. In my experience, onsite coupons for instant use on Amazon can help you convert when you’re in a competitive class. By way of instance, I just launched a brand new razor blade product that’s compatible with Mach3 razor handles. The price is $19.95 for 15 cartridges. As opposed to shed its price, Gillette reacted with the coupons, below, to decrease the selling price without altering the MSRP. Coupons can succeed in this approach if you would like to preserve your daily price, but not give up any ground to the competition.

Gillette issued coupons (at top right in the screenshot, above) to decrease the selling price without altering the MSRP.

If you prefer your coupon to appear on the item page, then be sure that the”Detail page display text” box is checked.

For a coupon to appear on a product page at Amazon, check the”Detail page screen text” box.

Coupon codes on affiliate websites. If you have your own brand on Amazon and want to beat out the larger brands for attention, explore off-site promotions.

A little-known truth about Amazon is that there are affiliate sites out there for posting deals — such as Hip2save.com — in which you can post your product info and a discount voucher code. These help you build your credibility to your product inside the Amazon algorithm. By seeing the visitors come to the merchandise from off-site, the Amazon algorithm views this as important to customers and offers a higher ranking with more visitors.

Another platform, Snagshout, will syndicate your deal to other Amazon affiliates for you.

I use all methods available to get the coupon in the front of the most customers as possible.

Coupon codes on social networking. Social networking ads for brands are catchy. If you come on too strong and too sales focused, you will probably turn off this particular group. But for new product launches on Amazon, I find that social media works really well. The secret is to find the right social platform for your goods.

Visually concentrated products work better on Instagram and Pinterest, for example. Technology and electronics have a market on Twitter. Experiment with small budgets and discover the ideal location for your product.

With a discount voucher code in social networking ads generate fantastic conversion metrics. Social networking ad costs are generally low, and the targeting is extremely direct. It may be low-cost conversion station. Nonetheless, it takes trial and error to find where it functions nicely.

Reviews

Positive reviews on Amazon will help your brand across all online channels, including your site. Amazon has clamped down on unscrupulous sellers who were trading free products for testimonials. That’s no longer allowed. The best way to get testimonials would be to work for them.

Amazon won’t let you email customers directly. You simply find the buyer’s Amazon email address. So emailing every client through the Amazon system to request a review can be tedious. If you are seriously interested in growing your Amazon company, set up an auto-responder. I’ve used Feedback Genius for ages. It connects to your account via an API and sends emails that you create as you would on your site.

Feedback Genius hyperlinks to your Amazon account and sends emails that you create.

Using Feedback Genius, you’re in complete control over what the mails say and when they could go out. Mine are set up to send a”thank you” immediately after the bundle has supported delivery, yet another in 10 days, after which a third following a review. You’re not permitted to need a review using a purchase. But you are permitted to ask a review. In actuality, Amazon promotes communication with your buyers.

The best outcome, in my experience, comes when you describe to buyers which yours is a small, growing brand and their review helps others make a determination. For my goods, approximately 20 percent of buyers leave testimonials. So don’t think you’re failing if all your buyers do not leave a review.

Amazon currently accounts for approximately 40 percent of ecommerce sales. It will probably account for 60 percent by 2020, based on Business Intelligence. You can either attempt to work around them or use them to build your brand.

There’s opportunity on Amazon’s market for developing brands and the ability to create awareness with customers. You must balance the market sales with your goals to your own brand. Never put all your eggs in 1 basket.

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