10 Low-Budget Ways to Boost Internationally

1. Sell on Current Site, Ship from U.S.

Your international customers can purchase directly from your U.S. website and you’re able to send their purchase to their international site. This is the quickest way to begin selling internationally. Though you’ll need to understand the customs, duty and transport restrictions, your current shipment provider can offer assistance.

By way of instance, DHL provides “Trade Automation Service” that makes it possible to gauge the total landed cost your international customer will need to pay. It’s a free service that may be accessed from a browser, or incorporated into your checkout process using XML. Most small retailers who have low quantity of international shipments may use the browser-based version to ascertain the total landed cost and notify the end customer of the complete purchase value — that includes the delivery cost — for payment.

2. Sell Your Products on an International Marketplace

You can sell goods on international marketplaces such as eBay, Buy.com and Rakuten to begin generating revenue from customers outside the U.S. For business-to-business earnings, Alibaba is a fantastic site to list your merchandise. We talked with an Alibaba executive about that lately, in “How to Source Products from China, and Economy There Too.”

Your company will need to obey the principles of the international marketplaces before you can begin selling. By way of instance, Rakuten requires you to register your company in Japan until you can sell on the website.

3. Ship Internationally With a Third-Party Service

There are lots of options available to ship internationally if you’re able to manage to invest a few dollars each month to operate with a third party.

  • Use a service such as Bongo International, MyAmericanShipper or GetMyUSMail, which enable you to send all international shipments to one U.S. address. The service provider then forward the order to the international destination, handling all the complexities of customs, regulations and duty.
  • Use a delivery consolidation service such as BorderJump to send international orders to a U.S. hub as well as the service provider will combine the orders by state and send them together to the end clients, reducing shipping costs
  • Subscribe to a website that shops on behalf of the international customer and then consolidates and ships the order internationally. Companies offering this service are MyAmericanShopper and American-Checkout.
  • You could also sell using services such as iGlobalExports, where the service provider buys goods at a discount from you and then fulfills the order for the international customer. Your website just needs to integrate with the service provider.

A third party service can help you sell internationally without managing the intricacies of international markets on your own.

4. Drop Ship Internationally

If you use drop-ship vendors, check if they’ll ship orders internationally. This can let you start selling there instantly. Otherwise it’s possible to pursue two other choices: (a) Locate drop-ship vendors who will ship internationally; or (b) Locate drop-ship vendors in foreign countries. This will work only if your site sells products which are supplied by overseas drop-ship vendors or you’re prepared to change your product collection.

5. Partner with an Overseas Business to Stock and Ship your Products

This option will work well if your clients are concentrated in a specific region. It is possible to establish relationships with one or more fulfillment and logistics firms in that area and send them your goods in bulk. They can then meet the orders straight for that area. This is being practiced by many larger retailers, as an instance, who source their goods in the China and Taiwan area. Rather than first sending the products to U.S. and then sending them back to clients in China and Taiwan, they’re using logistics partners in these areas.

Likewise Shapiro.com Provides a program to Fulfillment by Amazon U.S. merchants, to store and ship their products in Europe.

6. Support International Payment Methods

JCB credit cards hold over a 40 percent market share in the Japanese marketplace. Bank transfer is the preferred payment method for online transactions in Germany. EWallets are growing in the Nordic area. With such a wide variety of payment methods used globally, it is important to use them according to your target markets. It is possible to integrate with these payment methods directly from the ecommerce platform — the less expensive choice — or integrate with a company that provides these services, such as WorldPay, CyberSource, and 2Checkout. The majority of these businesses integrate easily with popular ecommerce platforms and they also provide payment settlement and fraud management.

International payment methods can integrate quickly and easily with your current shopping cart.

7. Support International Currencies

There are numerous unique ways to encourage international currencies on your website. You can manually create prices in various currencies and, based on the end user’s state, show prices in the currency. You might also integrate with money exchange rate websites like Oanda.com to show prices in local currencies based on the current exchange rate. Some retailers favor integrating with services such as E4X, which shows the product price in the client’s native currency but the merchants are paid in U.S bucks.

8. Offer Local Client Service

To fulfill up with the customer support needs of your non-English-speaking clients, employ native speakers or partner with companies like Orium to help your overseas clients. This may be expensive; it’s crucial to identify which markets certainly want these native speakers. In other smaller markets, provide as much local-language customer support information online as possible, in a FAQ page and a customer support knowledge-base page. Also supply an email address for those clients.

Significantly, train your customer support team on all aspects of your company. They ought to know (a) the calculations for customs and duty, (b) the way to process refunds according to your coverage and (c) the way to assist customers with their returns-related questions.

9. Localize your Site

To offer you a better experience to your clients, localize your website based on their nation and language. This may be done with a translation vendor like FoxTranslate or using a software solution like OneLink from Translations.com or by incorporating your ecommerce website using FiftyOne.com, which offers localization services. All these options will need to be assessed based on your needs and your target markets. The priority must be to localize the checkout stream , then the product catalogue, and the instructional text on the webpage.

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Translation is only 1 aspect of localization. Additionally, it includes making changes to encourage local address formats, date formats, and cultural variations. Localization involves establishing country-specific domains for your company. This helps improve the natural search engine rank in that country and also will help compete better with other regional businesses.

Localization adapts your site to the culture and language of your clients, making them more comfortable.

10. Implement a Global eCommerce Solution

An international ecommerce solution will offer much flexibility alongside a well-structured procedure for on-boarding nations for international selling. The solution will have a matrix to handle rules for various locales — e.g. shipping suppliers by area and payment procedures. This is a rather expensive option as it takes time and effort to design and implement the solution. However, it may finally be cost effective if your international site generates millions of dollars in yearly revenue. Larger retailers use products such as Oracle’s ATG or IBM’s WebSphere Commerce package to do this. Those solutions solve the technology element of international selling. The people and procedures still have to be worked out from the merchant.


As a retailer, at least one of these options may help you get started selling internationally. The key is to identify your bigger goal markets, understand your product offering, determine a budget, and then select the choices that will work for your company.