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In 2022, key eCommerce KPIs to Monitor The eCommerce market is expanding at an incredible rate. Global eCommerce sales will reach $5.5 trillion by 2022. It’s crucial that your business attracts new customers and keeps them coming back in today’s highly competitive…
Your 10-Point eCommerce Conversion Rate Optimization Checklist This average may seem low to someone new to marketing and business. However, it is a global average with some industries experiencing slightly higher or lower rates than others. You might be worried…
29 Statistics proving how social commerce is affecting retailers Social commerce is a powerful force in retail marketing. The use of social media to buy and sell goods and services is broadly defined. Social commerce now includes social media marketing, ads, ratings and…
Diversity in digital marketing: How brands can be more inclusive Digital marketing diversity can take many forms. Most people go out in public with a mixture of people of various ages, sizes and sexual preferences. Our marketing should reflect the people…
7 Ways Business Owners can Stay Productive Despite COVID-19 Governments around the globe are limiting movement because of COVID-19. Many businesses are being affected by social distancing, from toy shops and cafes to wedding halls or yoga studios. There are many ways…
Five ways to retain customers: How to convert holiday shoppers into returning customers Due to COVID-19 holiday shopping moving online, eCommerce businesses will see a significant increase in holiday sales. If you want to get the most from the 2020 holiday seasons, it…
The Art of Cross-Sell and Upsell Cross-selling and upselling are terms that you will often hear in the eCommerce industry. Both strategies aim to increase the average order value. However, their approaches differ. Cross-selling encourages customers buy additional products or upgrades to…
Holiday Instagram Post Ideas For Your Online Store Instagram is more than a way to keep up with fashion trends, influencers and friends’ vacations. It is a powerful marketing and sales tool that businesses can use to increase their online presence…
These are the top 19 products you can sell online in 2022 Do you think it is time to expand your product line? This question is a constant nag for many online merchants who are trying to grow their sales…
Five LGBTQ+ entrepreneurs promote inclusion all year Pride Month is a 30-day celebration of the LGBTQ+ community. It takes place in June. On company logos, PRIDE-themed merchandise, and store windows, you can see the rainbow flag. These displays are an easy way…